Brand Tone

Friendly and Approachable, Professional and Trustworthy, Supportive and Community-Oriented, Passionate and Dedicated

Brand Values

• •Innovation
• •Trust
• •Commitment to Clients
• •Quality
• •Personalization and Creating "Treasures"
• •Community
• •Customer Satisfaction

Best Practices

• •Always Emphasize Partnership and Collaboration: Use words like "partner," "together," "we," and "your vision, our expertise" to reinforce the idea that MKC Threads works *with* the client.
• •Inject Personality and Warmth: Maintain a friendly, approachable, and occasionally playful tone (especially on social media like TikTok) using emojis where appropriate, asking questions, and using inclusive language like "family" or "community."
• •Highlight Quality and Craftsmanship with Confidence, Not Arrogance: Talk about high-quality materials, attention to detail, and excellent results in a way that assures customers of the value they are receiving. For example, "Crafted with care, built to last."
• •Focus on the "Why" Behind the Product: Connect the custom apparel to the emotions and experiences it represents – unity, pride, memories, celebration, and belonging. Frame products as "treasures" or "keepsakes."
• •Maintain Clarity and Professionalism in Service Descriptions: While being friendly, ensure that all information regarding the customization process, design guidelines, and ordering is clear, precise, and easy to understand, reinforcing trustworthiness and expertise.

Social Perception

Positive Customer Perception: Customers overwhelmingly perceive MKC Threads as a reliable company that delivers high-quality custom apparel with excellent customer service. They are seen as professional, attentive, and easy to work with. Valued Partner for Organizations: Greek organizations and students view them as a go-to source for custom apparel, particularly for items like line jackets and graduation stoles. Supportive of Student Communities: Through their campus ambassador program, they are perceived as a brand that engages with and supports students. Locally Owned and Personal: Their narrative as a New York-based, locally owned business that started from a garage adds a personal and relatable touch. Customers appreciate the "personal touch" in their products and service.

Copy Examples

• •From vision to vibrant threads! ✨ We loved partnering with the [Sorority Name] sisters to create these unique jackets. Each stitch tells a story of sisterhood and pride. Ready to design your chapter’s next favorite piece? Let's make some magic together! #MKCThreads #GreekLife #CustomApparel #Sisterhood #YouEnvisionWeCreate
• •Your Vision, Our Craftsmanship. At MKC Threads, we’re more than just custom apparel – we’re your partners in creating lasting memories. High-quality embroidery, personal service, and a commitment to bringing your ideas to life. Let's start designing your treasure today!
• •Ever wonder how your custom gear gets that awesome embroidered look? 🤔 Here’s a little peek into the MKC Threads magic! ✨ Quality, care, and a whole lotta love in every stitch. What design are you dreaming up? #Embroidery #CustomTees #BehindTheScenes #MKCThreadsFamily #MadeInNY
• •Congrats, Grads! 🎓 Walk that stage in style with a custom graduation stole that’s as unique as your journey. Our team is here to help you design a keepsake you’ll cherish forever. Quality embroidery, fast turnaround, and a personal touch for your big day! Design yours now. #Classof2024 #GraduationStole #MKCCustom #CelebrateYourSuccess
• •Hey [Name]! We love your creative vibe and passion for your campus community! 🌟 The MKC Threads family is looking for awesome students like you to join our Campus Ambassador program. Get sweet perks, free merch, and help us spread the word about creating amazing custom gear. Ready to be a part of something special? Apply today and let's create together! #MKCAmbassador #StudentLife #CampusLeaders