Brand Tone

Welcoming, customer-centric, enthusiastic, trustworthy, helpful, and accessible.

Brand Values

• •Customer Satisfaction
• •Innovation and Quality
• •Transparency and Honesty
• •Commitment and Credibility
• •Service Excellence
• •Accessibility

Best Practices

• •Use welcoming and appreciative language to connect with customers.
• •Emphasize customer satisfaction as a core value in all communications.
• •Highlight the innovative and high-quality aspects of your products.
• •Maintain transparency and honesty in your messaging to build trust.
• •Offer helpful and attentive customer service, promoting accessibility.

Social Perception

The brand aims to be perceived as customer-focused, reliable, and a provider of quality, innovative products, fostering trustworthiness and a large, satisfied customer base.

Copy Examples

• •Olá, queremos agradecer por estar aqui conhecendo nossa loja online! (Hello, we want to thank you for being here and getting to know our online store!)
• •Vocês clientes são o nosso foco principal (You customers are our main focus).
• •Aproveite os melhores lançamentos de diversas partes do mundo. (Enjoy the best releases from around the world.)
• •Agir de forma honesta e transparente é nosso principal diferencial. (Acting honestly and transparently is our main differentiator.)
• •Nos sentimos honrados em poder ajudá-los, lhes proporcionar a melhor experiência na hora da compra. (We are honored to be able to help you, providing you with the best experience at the time of purchase.)