Brand Tone

Personal, Passionate, Creative, Unique, Emotional, Storytelling, Approachable, Caring

Brand Values

• •Creativity
• •Personalization & Uniqueness
• •Love & Care (Craftsmanship)
• •Emotional Connection
• •Storytelling

Best Practices

• •Emphasize the uniqueness and personalization of the products.
• •Focus on the emotional connection and storytelling aspect.
• •Maintain a personal and passionate tone in all communications.
• •Highlight the love and care that goes into each creation.
• •Encourage customer interaction and collaboration in the creative process.

Social Perception

The general perception should revolve around uniqueness, craftsmanship, and the personal touch of the artisan, creating a sense of emotional connection and value for personalized, handmade items.

Copy Examples

• •Miu Creations nasce dalla mia passione per la creatività (Miu Creations was born from my passion for creativity).
• •Ogni oggetto che realizzo racconta una storia (Every object I create tells a story).
• •Creare per emozionare (Create to evoke emotion).
• •Un regalo che parla di te (A gift that speaks of you).
• •Share your idea, and let's create emotion, together.