Brand Tone

Authentic & Passionate, Friendly & Approachable, Craftsman-like & Proud, Helpful & Customer-centric

Brand Values

• •Quality Craftsmanship
• •Customization & Personalization
• •Made in Michigan/Local Pride
• •Customer Satisfaction
• •Functionality & Beauty
• •Sustainability
• •Small Business/Artisan Spirit

Best Practices

• •Embrace Authenticity: Always let the genuine passion for woodworking and craftsmanship shine through. Avoid overly corporate or generic language.
• •Speak Like a Neighbor: Maintain a friendly, approachable, and helpful tone in all communications, just as you would with someone in your local community.
• •Highlight "Handcrafted" and "Michigan-Made": Consistently reinforce these core aspects of your brand identity, as they resonate with your target audience and convey quality and local pride.
• •Tell Stories: Share the stories behind your pieces, your process, or customer projects (with permission). This builds connection and emphasizes the unique, personal nature of your work.
• •Be Responsive and Personal: When interacting with customers (comments, messages, reviews), address them personally and show genuine appreciation for their interest and business. This reinforces your customer-centric value.

Social Perception

Highly Positive, Trusted, Artisanal & Unique, Responsive & Accommodating

Copy Examples

• •Product Description (Custom Console Table): Tired of that awkward gap behind your sofa? Our handcrafted console table, made with love right here in Michigan, is the perfect solution. Custom-built to your exact dimensions and stain preference, it’s more than just furniture – it’s a piece of your home's story. Let's create something beautiful and functional, together.
• •Social Media Post (Instagram - showing a new product): Fresh from the workshop! ✨ This custom set of coasters, featuring a [Specific Design Element, e.g., laser-engraved local landmark], is heading to its new home. We love bringing your unique ideas to life with sustainable, Michigan-sourced wood. What can we craft for you? #MittenStateWoodworks #HandcraftedInMichigan #CustomWoodwork #ShopSmallLoveLocal #HomeDecor
• •About Us Snippet (Website): From our small workshop in the heart of Michigan to your home, Mitten State Woodworks is all about passion for woodcraft. We believe in pieces that tell a story, built with care, and designed to last generations. Every cut, every finish, every detail is a testament to our love for creating.
• •Email Response to a Custom Order Inquiry: Thanks so much for reaching out with your idea for a custom [Product]! We're excited by the possibility of crafting this for you. Tell us a bit more about your vision – dimensions, wood preferences, any special touches – and let’s work together to make it perfect. We pride ourselves on bringing unique woodworking dreams to life!
• •Facebook Ad Copy: Looking for that perfect, one-of-a-kind wooden piece to complete your space? At Mitten State Woodworks, we handcraft custom furniture and decor with Michigan heart and soul. From personalized cutting boards to bespoke console tables, let's build your dream. Support local artisans and bring heirloom quality home. Visit our shop today!