Brand Tone

Curated and Quality-Focused, Lifestyle-Oriented and Enriching, Trustworthy and Reliable, Accessible and User-Friendly, Modern and Clean

Brand Values

• •Quality and Discovery
• •Customer Fulfillment
• •Heritage and Trust
• •Convenience and Service
• •Contribution to Society (broader group value)

Best Practices

• •Emphasize "Curation" and "Discovery": Use words like "handpicked," "specially selected," "discover," "unique," and "authentic" to highlight the selective nature of the products.
• •Focus on "Lifestyle Enrichment": Connect products to how they enhance daily life, comfort, or enjoyment. Use phrases like "elevate your everyday," "enrich your moments," "savor the quality."
• •Maintain a Respectful and Quality-Conscious Voice: Avoid overly casual slang. The tone should reflect the premium nature of selected goods without being unapproachable.
• •Highlight Origin and Craftsmanship (where applicable): Briefly mentioning the source (e.g., "from Hokkaido," "artisan-made") can reinforce the values of quality and discovery.
• •Ensure Clarity and Simplicity: While sophisticated, the language should be easy to understand, reflecting the "simple and easy-to-understand things" aspect mentioned in one of their PR releases for what they gather.

Social Perception

As a "Lifestyle Select Shop", Credibility through Parent Company, Focus on Japanese Domestic Market, Limited International Awareness (of "Avenue")

Copy Examples

• •Discover Japan, Delivered. Mitsuuroko Avenue brings you a curated selection of unique foods and lifestyle goods to make every day more fulfilling.
• •Taste the Essence of Japan. From artisanal soy sauce to seasonal delicacies, explore authentic flavors sourced with care from local producers.
• •More than just a store, Mitsuuroko Avenue is your window to the best of Japanese craftsmanship and culinary traditions. We believe in quality that enriches your life.
• •Elevate your [occasion, e.g., tea time, home dining] with our newest arrival from [Prefecture/Artisan]. Discover the story and exceptional quality behind each item at Mitsuuroko Avenue. #JapaneseCraft #QualityLiving #MitsuurokoAvenue
• •A Special Treat from Japan: Curated for Your Lifestyle by Mitsuuroko Avenue.