Brand Tone

spiritual, guiding, and supportive

Brand Values

• •Spirituality & Well-being
• •Authenticity
• •Guidance & Support
• •Community Connection
• •Australian Owned

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., spiritual, guiding, supportive, mystical, approachable), keywords, and phrases to use and avoid. This ensures anyone writing copy understands the desired voice.
• •Embody Empathy and Understanding: Write from a place of understanding the customer's spiritual needs and aspirations. Use language that shows you comprehend their journey and are there to support it.
• •Focus on Benefits Beyond the Physical: Highlight how the products and services can positively impact the customer's emotional, spiritual, and mental well-being, not just their material benefits. (e.g., "This crystal doesn't just look beautiful, it helps promote calmness.")
• •Maintain Authenticity and Transparency: Be genuine in your communication. If sourcing is ethical or products are handmade, mention it. Avoid overly sensational or unsubstantiated claims. Build trust by being honest about what you offer.
• •Consistent Language Across All Platforms: While the style might vary slightly (e.g., TikTok being more informal than a website product description), the core tone (spiritual, guiding) should remain consistent. Regularly review content across all channels to ensure alignment.

Social Perception

positive among its engaged audience

Copy Examples

• •Headline for a new crystal collection: "Unlock Your Inner Radiance. Discover our new collection of ethically sourced crystals, each holding a unique energy to guide and support your journey."
• •Instagram post about a specific crystal: "Feeling overwhelmed? Amethyst, the stone of tranquility, can help soothe the mind and spirit. Hold it during meditation or place it by your bedside for a peaceful night's sleep. Let its gentle energy remind you to breathe and find your center."
• •Facebook ad for psychic readings: "Seeking clarity on your path? Our intuitive psychic readings offer gentle guidance and empowering insights to help you navigate life's questions. Book a session and connect with your higher wisdom."
• •Product description for a sage smudge stick: "Cleanse your space, clear your mind. Our sacred white sage smudge sticks are perfect for removing negative energy and inviting peace and positivity into your home. Embrace the ritual of renewal."
• •Email newsletter subject line: "A Little Magic For Your Week ✨ Inside: New Arrivals & A Message of Support."