Brand Tone

Artisanal & Cultured, Elegant & Sophisticated, Contemporary & Fashion-Forward, Accessible & Inclusive, Passionate & Story-Driven

Brand Values

• •Celebration of Indian Heritage
• •Quality Craftsmanship
• •Originality & Unique Design
• •Customer Personality Enhancement
• •Fusion of Tradition and Modernity
• •Accessibility (intended)

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., "Artisanal Elegance," "Cultured Contemporary"), key messaging points, words to use, and words to avoid. Share this with everyone creating content.
• •Emphasize Storytelling: Focus on the narrative behind the craftsmanship, the inspiration from Indian heritage, and how the clothing empowers the wearer. Use evocative language that paints a picture.
• •Highlight Artisanal Qualities: Consistently use terms like "handcrafted," "hand-block printed," "artisan-made," "traditional techniques," and "Jaipur heritage" to reinforce the brand's core identity.
• •Maintain a Balance of Tradition and Modernity: While celebrating heritage, ensure the language also reflects contemporary appeal and a fashion-forward sensibility (e.g., "modern silhouettes," "chic," "effortless style").
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure they align with the defined brand voice and values, especially in light of customer feedback regarding service perception. Addressing the gap between the *intended* sophisticated tone and the *perceived* unreliability in customer service through improved operations and transparent communication in copy (e.g., clear return policies, responsive customer care) is crucial.

Social Perception

Positive Perception: Customers who have good experiences often appreciate the uniqueness of the clothing, the beauty of the hand-block prints, fabric quality, and the blend of traditional and contemporary design. The brand is seen by some as offering stylish, handcrafted items that celebrate Indian artistry. Negative Perception: A significant portion of the social perception is marred by negative experiences related to customer service, including unresponsiveness, issues with delivery, problems with returns and refunds, and receiving products that don't meet expectations set by online images or price. Some perceive the company as unprofessional in its handling of customer complaints, including allegations of deleting critical social media comments. This has led to frustration and a perception of unreliability for a segment of their customer base.

Copy Examples

• •Missprint: Weaving Jaipur's Heritage into Your Modern Wardrobe. Discover Handcrafted Elegance.
• •Embrace timeless sophistication with our [Product Name] Kurta Set. Intricately hand-block printed by master artisans, this ensemble in [Fabric Type, e.g., breathable Chanderi silk] drapes beautifully, offering a touch of contemporary grace to a cherished tradition. Let your style tell a story.
• •The poetry of print. ✨ Our latest collection celebrates the ancient art of hand-blocking, each piece a unique narrative of color and craft. Designed for the woman who carries tradition with modern flair. #MissprintJaipur #HandcraftedLuxury #EthnicChic #IndianFashion
• •At Missprint, we believe fashion is more than just clothing; it's a conversation with culture. Born in the vibrant heart of Jaipur, we meticulously craft each garment, blending age-old printing techniques with contemporary design to create pieces that are as unique and spirited as you are.
• •Unveiling: The ‘Artisan Bloom’ Collection – Wearable Stories by Missprint.