Brand Tone

Empowering, celebratory, body-positive, inclusive, friendly

Brand Values

• •Body positivity
• •Inclusivity
• •Empowerment
• •Confidence
• •Community

Best Practices

• •Use inclusive language and avoid potentially offensive terms related to body shape or size.
• •Highlight the fit and comfort of clothing items.
• •Showcase diverse models representing a range of body types and ethnicities.
• •Create a community feel by encouraging customer interaction and sharing their experiences.
• •Maintain a positive and uplifting tone in all communications.

Social Perception

A brand that empowers women of all shapes and sizes, celebrating body positivity and promoting inclusivity in fashion. A brand that offers fashionable and comfortable clothing, catering to the unique needs and preferences of curvy women.

Copy Examples

• •"Embrace your curves with our latest collection designed for *you*."
• •"We believe every body is beautiful. Shop our styles that celebrate your unique shape!"
• •"Join our community of confident women who love their bodies and their style."
• •"Finally, fashion that fits *and* flatters. Discover your perfect look today!"
• •"Confidence is your best accessory. Our clothing is designed to make you feel amazing."