Brand Tone

Youthful, Trendy, Playful, Feminine, Aspirational, Confident, Friendly, Engaging, Down-to-Earth, Accessible

Brand Values

• •Affordability & Style
• •Trend-Focused
• •Customer Experience
• •Everyday Elegance/Versatility
• •Inclusivity (Potentially)
• •Quality Craftsmanship (Stated by 'Mishkaa')

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., youthful, playful, confident), preferred vocabulary (and words to avoid), emoji usage, and overall communication style. Share this with anyone creating content.
• •Know Your Audience Deeply: Continuously research and understand the target demographic (young women interested in affordable trends). Use language, references, and channels that resonate with them.
• •Consistency Across All Platforms: Ensure the tone of voice is consistent whether it's on the website, Instagram captions, Facebook posts, email newsletters, or customer service interactions. Adapt the style slightly for the platform but keep the core tone the same.
• •Use Storytelling and Relatability: Connect with the audience by sharing relatable scenarios, user-generated content, and stories that reflect the 'everyday girl' lifestyle Mishkah aims to cater to. Make the brand feel like a friend.
• •Train and Empower Your Team: Ensure everyone interacting with customers or creating content (including customer service) understands and can effectively use the brand's tone. Provide examples and ongoing feedback.

Social Perception

Go-to for Trendy, Affordable Fashion; Good for Young Women; Mixed Reviews on Customer Service/Quality; Online Convenience; Some Negative Feedback

Copy Examples

• •Instagram Post - New Arrival Dress: Weekend vibes LOADING ☀️ Get ready to turn heads in our new 'Sunset Dreamer' floral mini! Perfect for brunch with the babes or that cute park picnic. Tap to shop before it's gone! 😉 #MishkahFashion #NewCollection #FloralDress #WeekendStyle #OOTD
• •Facebook Ad - General Promotion: Style refresh? Yes, please! ✨ Discover the latest looks at Mishkah and give your wardrobe the glow-up it deserves. From cute day dresses to chic evening wear – all without breaking the bank! Shop now & pay later with Afterpay. 👉 [Link] #Mishkah #AffordableFashion #TrendyLooks #ShopNow
• •Website Banner - Sale Event: 🚨 SALE ALERT! 🚨 Up to 70% OFF selected styles! Your fave Mishkah pieces are now even more irresistible. Don't wait, these looks are flying! Shop the sale now. #MishkahSale #FashionDeals #LimitedTime
• •Email Subject Line - Style Inspiration: Hey Gorgeous! Your Next Fave Outfit is Inside... (Email Body Snippet): Feeling a little 'meh' with your wardrobe? We've got you! Check out our handpicked styles perfect for the everyday girl who loves to shine. Effortless, chic, and totally you. ✨ Explore what's new at Mishkah! [Link to New Arrivals]
• •Pinterest Pin Description - Playsuit: Flirty, fun, and oh-so-comfy! Our 'Cheeky Bloom' Playsuit is your new go-to for sunny adventures and making memories. Pair with sandals for day or wedges for night! ☀️🌸 #Mishkah #PlaysuitLove #BohoChic #SummerFashion #StyleInspo