Brand Tone

playful, chic, youthful, and trendy

Brand Values

• •Affordability/Value: Mishkah emphasizes that style doesn't need a hefty price tag, offering chic alternatives for budget-conscious fashion enthusiasts. They frequently have sales and discounts.
• •Trend-Focused: The brand is committed to providing the latest fashion trends, with daily new arrivals.
• •Femininity & Bohemian Free Spirit: Their apparel collection often includes urban prints with a strong romantic, hipster feel, featuring items like playsuits with frills, bohemian patterned dresses, and off-shoulder tops.
• •Customer Convenience: Mishkah offers various payment options like Afterpay and Zip Pay, free shipping for eligible customers (including international), and aims for easy returns. Some Brisbane customers may even be eligible for same-day delivery.

Best Practices

• •Know Your Audience: Consistently speak the language of your target demographic (young women in their twenties and thirties with a chic urban fashion taste and bohemian free spirit). Use slang and emojis where appropriate and authentic to this group.
• •Use "You-focused" Language: Frame copy around the customer and how the clothes will make *them* feel or look (e.g., "your next obsession," "undeniably you," "may cause extreme confidence").
• •Keep it Light and Positive: Maintain an upbeat, aspirational, and fun tone. Even when addressing practicalities like sales, frame it with excitement.
• •Incorporate Visual Language: Use descriptive words that evoke the feeling of the clothes – "sun-drenched," "effortlessly chic," "boho babe."
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media captions, email marketing, and ad copy all align to create a cohesive brand voice.

Social Perception

Customers appreciate the affordable prices, frequent sales, and the variety of trendy clothing offered. The brand is seen as a go-to for chic and down-to-earth pieces.

Copy Examples

• •Stop scrolling, start slaying 🔥. Your next obsession just dropped. Shop the [Product Name] now and own the season. #MishkahFashion #NewCollection
• •Sun-drenched days and [Product Name] nights ✨. Effortlessly chic, undeniably you. Get the look at Mishkah.com.au! #BohoBabe #SummerStyle
• •Warning: May cause extreme confidence. Our new [Product Category, e.g., dresses] are here to turn heads. 😉 Shop link in bio! #Mishkah #TrendAlert
• •Life’s too short for boring clothes. 😉 Amp up your wardrobe with fresh Mishkah arrivals! New styles added daily – don’t miss out! #FashionFix #OOTDInspo
• •That ‘just found the perfect outfit’ feeling 😍. Experience it now with our latest [Product Name]. Shop with Afterpay! #MishkahStyle #ShopNow