Brand Tone

Practical & Direct, Friendly & Approachable, Value-Oriented, Helpful (Customer Service)

Brand Values

• •Value for Money
• •Customer Satisfaction
• •Wide Selection/One-Stop Shop
• •Quality (within the bargain context)
• •Community/Local Sourcing
• •Efficiency & Reliability

Best Practices

• •Prioritize Value, Always: Ensure that the benefit of saving money or getting a good deal is evident in most communications. Use clear pricing and highlight discounts or bulk offers.
• •Be Direct and Clear: Especially for product descriptions and calls to action, use straightforward language. Avoid jargon and get straight to the point about what the product is and why it's a good buy.
• •Inject Personality on Appropriate Channels: While maintaining clarity, use a friendlier, more informal, and engaging tone on platforms like TikTok and Instagram. Use emojis, questions, and relatable scenarios where appropriate.
• •Maintain Honesty and Transparency: Given some mixed reviews on quality, it's important to describe products accurately. If an item is a basic version for a low price, this can be framed positively (e.g., "Our budget-friendly option for everyday needs") rather than over-promising. Acknowledge and address customer feedback where possible.
• •Emphasize "Your One-Stop Shop": Regularly remind customers of the wide variety of products available, reinforcing the convenience of finding many different items in one place at bargain prices. Use cross-promotional language where relevant (e.g., "Stocking up on cleaning supplies? Don't forget to check out our great deals on pet food too!").

Social Perception

Generally Positive, with some inconsistencies, Bargain Hunter's Choice, Concerns about Product Quality & Customer Service in some instances, Growing TikTok Presence

Copy Examples

• •Headline (Website/Social Media): "Your Household Essentials, Unbeatably Priced! Stock Up & Save Big with MisaBargains.co.uk."
• •Product Description (Social Media - e.g., for cleaning spray): "Tackle messes like a pro without breaking the bank! ✨ Our All-Purpose Cleaner is just £X.XX. Get yours and make your home sparkle! #MisaBargains #CleanTok #ValueForMoney"
• •TikTok Video Caption (Showcasing a bulk buy of toilet paper): "Running low? 😩 NEVER AGAIN! Grab our mega pack of [Product Name] toilet rolls – soft, strong, and seriously good value! 😉 Link in bio! #MisaBargains #BulkBuy #HouseholdHacks #SaveMoney"
• •Email Subject Line (for a promotion): "🎉 Don't Miss Out! Exclusive Deals Inside from MisaBargains!"
• •Facebook Post (highlighting customer service): "Got a question about your order or our products? Our friendly team is here to help! 😊 Drop us a message or call us on [Phone Number]. We're committed to making your MisaBargains experience a great one! #CustomerService #MisaBargainsUK"