Brand Tone

Passionate, Authentic, Appreciative, Educational/Informative, Elegant/Refined, Approachable

Brand Values

• •Artistic Excellence & Craftsmanship
• •Love & Respect for Nature/Wildlife
• •Authenticity & Personal Expression
• •Connection
• •Beauty & Aesthetics
• •Patience & Dedication

Best Practices

• •Always Lead with Passion for Nature and Art: Whether describing a product or sharing a story, let the genuine love for the subject matter shine through. Use evocative language that reflects the beauty and wonder of the natural world and the dedication to craftsmanship.
• •Maintain Authenticity by Sharing the "Why": Go beyond just describing what the art is; share the inspiration, the story behind its creation, or the emotion it’s intended to evoke. This builds a personal connection and reinforces the artist-driven nature of the brand.
• •Use Refined and Descriptive Language: Mirror the elegance and detail of the artwork in the language used. Opt for articulate and thoughtful descriptions rather than overly casual or trendy slang. Pay attention to grammar and spelling to maintain professionalism.
• •Balance Artistry with Accessibility: While the art is "fine art," the communication should still be approachable. Explain artistic terms or processes in a way that a non-artist can understand and appreciate. Avoid overly academic or exclusive jargon.
• •Incorporate a Sense of Gratitude and Connection: Regularly express appreciation for the audience, for the inspiration found in nature, and for the ability to create. Foster a community feel by inviting engagement and responding thoughtfully.

Social Perception

Trustworthy, High-Quality, Inspiring, Personal, Niche

Copy Examples

• •Instagram Post (New Painting): Lost in the golden gaze of the wild. 'Serengeti Sentinel,' my latest original oil painting, captures a moment of quiet intensity. Hours of layering oils have gone into bringing this majestic lion to life, hoping to convey the spirit and vulnerability of our planet's incredible creatures. May he bring a touch of wild majesty to your space. View the details and full story on the website (link in bio). #WildlifeArt #OilPainting #NatureInspired #FineArt #ArtLovers #MireilleFineArt
• •Email Newsletter (Print Collection Launch): Dear Art Lover, I'm thrilled to share that a new collection of limited edition giclée prints has just arrived! Each piece, from the delicate flutter of a butterfly's wing to the profound stillness of a forest dawn, has been reproduced with the utmost care to capture the essence and detail of the original oil painting. Bring the enduring beauty of nature into your home. Explore the new collection here: [Link] With heartfelt gratitude for your continued support, Mireille.
• •Facebook Ad (Commissioned Art): Imagine your cherished wildlife encounter, beloved pet, or a breathtaking landscape, immortalized in a timeless oil painting. I work closely with you to transform your vision into a deeply personal piece of fine art. Let's create something truly unique together. Learn more about my commission process and book a consultation: [Link] #CommissionArt #CustomArtwork #OilPaintingCommission #FineArt #MireilleFineArt
• •Blog Post Snippet (About a recent piece): The way the morning light filtered through the canopy, illuminating the moss on the ancient oaks, simply took my breath away. It was a fleeting moment, a reminder of the quiet, persistent beauty that surrounds us. This became the heart of 'Forest Cathedral.' It wasn't just about painting trees; it was about capturing that feeling of serene wonder. See the full piece and read more about its journey here: [Link]
• •Product Description (Fine Art Print): 'Whispers of the Meadow' - Fine Art Giclée Print. This museum-quality print captures the vibrant hues and intricate details of the original oil painting, celebrating the delicate dance of wildflowers. Printed on archival paper with pigment-based inks, it’s designed to last for generations, bringing a touch of nature's tranquility to your home. A testament to the quiet beauty found in often-overlooked corners of the wild. Available in multiple sizes. [Link to product]