Brand Tone

Empathetic, Accommodating, and Reassuring

Brand Values

• •Customization and Personalization
• •Customer-Centricity
• •Body Positivity and Inclusivity
• •Quality Craftsmanship
• •Empowerment

Best Practices

• •Lead with Empathy: Always start communications from a place of understanding. Acknowledge the frustrations of standard swimwear shopping and position the brand as the caring solution.
• •Use Collaborative Language: Employ words like "we," "together," and "your" to reinforce the partnership between the brand and the customer. Phrases like "Let's create" or "Tell us your needs" make the customer feel involved.
• •Highlight the 'Why' Behind 'What': Don't just say 'we make custom swimsuits.' Explain *why*: because the founder understood the struggle, because every woman's body is unique, and because confidence is key.
• •Maintain a Reassuring and Positive Voice: From product descriptions to customer service replies, the tone should always be encouraging. Celebrate different body types and focus on the positive outcome: a swimsuit they will love.
• •Showcase Real Stories: Continue to leverage customer testimonials and reviews in marketing materials. Sharing quotes and photos (with permission) reinforces the brand's promises with authentic social proof.

Social Perception

Overwhelmingly positive, particularly in customer review spaces like Etsy, where it's a 'Star Seller' with high ratings for fit, quality, and responsiveness. Customers praise custom sizing as a significant advantage, with no significant negative feedback found.

Copy Examples

• •Your Body. Your Suit. Your Rules. Experience the perfection of swimwear crafted exclusively for your measurements.
• •(Image: A smiling customer in her custom swimsuit) Caption: Fashion should fit you, not the other way around. ✨ That's the dream Mirasol was built on. From long torsos to unique cup sizes, we handcraft every piece to make your dream swimsuit a reality. Tell us what you're looking for! #MirasolSwimwear #CustomSwimwear #MadeForMe
• •Tired of 'close enough'? This isn't just another swimsuit. It's a collaboration. You choose the print and style, and we'll handcraft it to your exact bust, rib, and length measurements. Made with premium, durable lycra in the USA, it’s designed for comfort that lasts and a fit that feels like a second skin. Let's create your perfect suit together.
• •The search for swimwear that *truly* fits is over. At Mirasol Swimwear, we don't believe in standard sizes—we believe in you. Get a custom, handmade swimsuit designed to hug every curve just right. Made in the USA. Shop our collection and find your perfect match today!
• •Mirasol Swimwear began with a simple idea: that every woman deserves to feel confident and comfortable in a swimsuit. We moved beyond the limitations of standard sizing to offer a truly custom experience. Each suit is a partnership between our design expertise and your unique shape, handmade with care right here in Florida.