Brand Tone

Modern, aspirational, and empowering

Brand Values

• •Empowerment
• •Quality & Accessibility
• •Modernity & Trend-Forwardness
• •Customer-Centricity
• •Style & Functionality
• •Individuality & Self-Expression

Best Practices

• •Embrace "Empowered & Aspirational" Language: Use words that inspire confidence, success, and self-expression. Focus on how the product makes the customer feel (e.g., "conquer," "statement," "elevate," "polished," "empowerment").
• •Stay Fashion-Forward & Trendy: Incorporate current fashion vocabulary and a sense of newness. Highlight what's "latest," "trending," or "modern." Keep the language fresh and exciting, like a trusted style advisor.
• •Speak to the "Miraggio Muse": Address the target audience directly with an inclusive and engaging tone. Make them feel part of a stylish community. Use terms like "girlies," "besties," or "muses" where appropriate (like in blog or social media content).
• •Balance Chic with Accessibility: While conveying a sense of luxury and high style, ensure the tone remains approachable and doesn't alienate. Emphasize the "accessible price point" and "premium affordable pricing" when relevant.
• •Show, Don't Just Tell, the Functionality: While highlighting style, weave in the practical benefits and quality craftsmanship in a sophisticated way. Words like "thoughtfully constructed," "seamless integration," "reliable companion," and "durable" can be used.

Social Perception

Customers generally perceive Miraggio bags as good quality, stylish, trendy, and sturdy. The brand is seen as offering modern and chic silhouettes.

Copy Examples

• •Headline: Elevate Your Everyday. Discover the Bag That Tells Your Story. Body: More than just an accessory, your Miraggio bag is a statement. Crafted for the woman who owns her style and conquers her day with confidence. Find your perfect partner in chic. #MiraggioMuse #LuxuryRedefined
• •Headline: Trendsetting Designs. Attainable Luxury. Body: Why choose between style and substance? Miraggio brings you premium quality handbags that are as anead of the curve as you are. Empowerment looks good on you. Shop the latest collection.
• •Headline: From Boardroom to Brunch – Effortlessly Chic. Body: Life’s a whirlwind, but your style doesn’t have to be. Our versatile collection is designed for the modern go-getter. Functional, fashionable, and always ready for your next adventure. #MiraggioLife #StyleThatWorks
• •Headline: Unleash Your Inner Muse. It’s Not Just a Bag, It’s a Miraggio. Body: Feel the confidence. Embrace the compliments. Each Miraggio piece is crafted with passion, designed to empower your unique expression. What will your Miraggio say about you today?
• •Headline: The Perfect Blend of Bold & Beautiful. Just Like You. Body: Dare to stand out. Our latest arrivals are here to make a statement, blending head-turning design with the everyday practicality you need. Discover accessories that celebrate your strength and style.