Brand Tone

Accessible & Encouraging, Tech-Forward yet User-Friendly, Value-Oriented

Brand Values

• •Health and Well-being
• •Customer Experience
• •Fashion and Technology Integration
• •Accessibility/Inclusivity
• •Innovation

Best Practices

• •Be Consistent Across All Touchpoints: Ensure the tone used in website copy, product descriptions, social media (if developed), ad campaigns, and customer service interactions is harmonious and reflects the core values of health, technology, style, and customer focus.
• •Emphasize compatibility and ease of use.
• •Focus on user-friendly language.
• •Highlight the value proposition without sounding 'cheap,' but rather 'sensible' or 'savvy'.
• •Use active and encouraging language to promote a healthy lifestyle.

Social Perception

Positive Value Proposition, Functional and Feature-Rich, Emerging Brand

Copy Examples

• •Live Your Life On The Go
• •Track your health and fitness like a pro
• •Effortless setup, long-lasting battery, and 24/7 support mean you’re always ready for what’s next.
• •With advanced sensors and personalized insights, we provide the tools and inspiration to make meaningful changes to your well-being.
• •Instead of "1.8-inch HD screen," try "Enjoy a crystal-clear view of your progress on our vibrant 1.8-inch HD screen."