Brand Tone

Aspirational yet Relatable, Confident & Empowering, Chic & Stylish, Friendly & Engaging, Positive & Uplifting

Brand Values

• •Comfort
• •Style
• •Quality
• •Versatility
• •Confidence
• •Affordability within Luxury
• •Authenticity

Best Practices

• •Always Emphasize Confident Comfort: Every piece of copy should weave in the dual benefit of feeling good (comfortable) and looking good (stylish/confident).
• •Maintain an Aspirational yet Relatable Voice: Use language that inspires but also connects with the everyday realities and desires of the target audience (e.g., busy mums, women seeking versatile wardrobes).
• •Incorporate the Founder's Touch (Subtly or Directly): Reference Mirela's vision, design input, or the "personally selected" aspect to reinforce authenticity and the personal story behind the brand. For example, "Designed with Mirela's signature blend of style and comfort."
• •Use Positive and Empowering Language: Words like "elevate," "empower," "confident," "fabulous," "effortless," and "discover" will reinforce the uplifting nature of the brand. Avoid overly technical jargon; focus on the feeling and lifestyle.
• •Engage and Build Community: Ask questions, invite interaction, and use a friendly, approachable tone, especially on social media, to foster a connection with the audience, mirroring the current successful engagement.

Social Perception

Positive Engagement, Association with the Founder, Perceived as High-Quality and Stylish Comfort Wear

Copy Examples

• •Instagram Post Caption (Showcasing a new tracksuit): "Elevate your everyday. ✨ Our new [Tracksuit Name] set isn't just about comfort, it's about feeling effortlessly chic, whether you're on a coffee run or conquering your to-do list. Made with the softest quality fabrics because you deserve luxury that moves with you. How would you style yours? #MiraclesByMirela #LuxuryLeisurewear #ComfortAndStyle #VersatileFashion #FeelConfident"
• •Facebook Ad Copy (Targeting busy women/mums): "For the woman who does it all, and deserves to feel amazing doing it. MIRAcles by Mirela brings you luxury leisurewear that blends sophisticated style with ultimate comfort. From school drop-offs to dinner dates, our versatile pieces are designed to keep up with your life and keep you feeling confident. Discover your new go-to wardrobe. Shop now. #StyleMadeEasy #ConfidentYou #MirelaStyle #EverydayLuxury"
• •Website Homepage Headline: "MIRAcles by Mirela: Luxury Leisurewear. Effortless Style. Everyday Confidence."
• •Product Description Snippet (For a versatile t-shirt): "Meet your wardrobe's new best friend. The [T-shirt Name] is more than just a tee; it's a canvas for your style. Crafted from premium, breathable cotton, it offers unparalleled comfort and a flattering fit. Dress it up with a blazer or keep it casual with your favorite denim – designed by Mirela to make you feel fabulous, effortlessly. #LuxuryComfort #VersatileStyle #DesignedByMirela"
• •Email Newsletter Subject Line (Promoting a new collection): "Just In: Your New Era of Comfort & Chic Awaits ✨ (Miracles by Mirela)"Body Snippet: "Hello [Customer Name], get ready to redefine your comfort. The latest MIRAcles by Mirela collection has arrived, blending the luxurious feel you love with fresh, versatile designs. Mirela has poured her passion for fashion and quality into every piece, ensuring you feel confident and stylish, no matter where your day takes you..."