Brand Tone

Professional & Trusted, Clean & Conscious, Inclusive & Empowering, Educational & Supportive, Modern & Reimagined

Brand Values

• •Quality & Performance
• •Clean Ingredients
• •Inclusivity & Authenticity
• •Integrity & Trust
• •Innovation
• •Customer-Centricity

Best Practices

• •Emphasize "Clean" and "Conscious" Keywords: Consistently use terms like "clean," "gluten-free," "paraben-free," "talc-free," "cruelty-free," and "skin-loving ingredients" to reinforce this core value.
• •Maintain an Empowering and Inclusive Voice: Use language that promotes self-expression, individuality, and confidence (e.g., "True To You," "Universal Beauty," "celebrate your uniqueness"). Address a diverse audience.
• •Highlight Professional Endorsement and Quality: Subtly weave in the brand's heritage with beauty professionals and its commitment to high-performance, effective formulas. Use phrases like "artist-approved," "professional-grade," and "trusted by experts."
• •Educate and Inform, Don't Just Sell: Provide value by explaining product benefits, ingredient highlights, and application tips, positioning the brand as a knowledgeable and helpful resource.
• •Stay Authentic and Relatable: While aspirational, ensure the messaging remains grounded and speaks to real-life needs and beauty aspirations, avoiding overly complex jargon or unrealistic promises. Use user-generated content and relatable scenarios where appropriate.

Social Perception

Positive for Clean Beauty, Trusted by Professionals, Good for Sensitive Skin, Reliable Performance, Growing Inclusivity, Mid-Range to Premium Quality

Copy Examples

• •Headline: Be Unapologetically You. Our Clean Beauty. Your Masterpiece. Body: Mirabella believes in beauty that’s as real and unique as you are. Discover professional-grade, gluten-free, and cruelty-free cosmetics designed to empower your authentic self. #TrueToYou #MirabellaBeauty
• •Headline: Performance Without Compromise. Beauty Without Harm. Body: For over 20 years, professionals have trusted Mirabella for high-performance, clean formulas. Our talc-free, paraben-free makeup lets your skin breathe and your beauty shine. Experience the difference. #CleanPerformance #ProfessionalGrade
• •Headline: Your Skin, Perfected. Your Standards, Met. Body: Introducing the Invincible For All Foundation – 24 shades of flawless, anti-aging coverage. Clean ingredients meet all-day wear, because you deserve beauty that feels as good as it looks. Find your T.R.U.E. match today. #UniversalBeauty #MirabellaSkin
• •Headline: From Pro Artists to Your Mirror: The Secret to Radiant Confidence. Body: Unlock your inner artist with Mirabella. Our skin-loving ingredients and dynamic formulas are crafted for real-life wear and stunning results. Elevate your routine with makeup that’s truly effective and authentically you. #MirabellaMagic #EmpoweredByBeauty
• •Headline: Join the Clean Beauty Revolution. Celebrate Your Individuality. Body: At Mirabella, we’re breaking barriers and redefining beauty standards. Our commitment to pure ingredients and universal shades means everyone is welcome. Discover makeup that cares for your skin and our planet. #RealBeauty #InclusiveMakeup