Brand Tone

Elegant & Sophisticated, Trustworthy & Assuring, Passionate & Appreciative, Approachable & Customer-Focused, Conscious & Responsible

Brand Values

• •Authenticity
• •Quality & Craftsmanship
• •Timelessness & Exclusivity
• •Sustainability
• •Customer Satisfaction
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key brand adjectives (e.g., "Elegant," "Trustworthy," "Passionate," "Conscious"), preferred terminology, a "do's and don'ts" list for language, and examples of the brand voice in action. This ensures anyone writing copy understands the desired tone.
• •Prioritize "Elegant Authenticity": Always lead with language that is sophisticated and aspirational, but ground it in the genuine value of authenticity, craftsmanship, and the story behind each vintage piece. Avoid overly casual slang or, conversely, overly archaic or inaccessible language.
• •Emphasize Value Beyond Price: While pre-owned offers a different price point, focus the copy on the intrinsic values: timeless style, unique find, quality craftsmanship, and sustainable choice, rather than just "cheaper."
• •Maintain Visual & Textual Harmony: Ensure the copy's tone aligns with the visual presentation. If images are luxurious and clean, the text should mirror that sophistication. This is especially crucial for platforms like Instagram.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails) to ensure it consistently reflects the defined brand tone and values. Adapt as needed, but always with the core identity in mind.

Social Perception

A reputable and reliable source for genuine pre-owned luxury handbags. A brand that offers value by providing access to high-end designer items that are timeless and potentially more affordable than new. An advocate for sustainable fashion choices. A curator of unique and high-quality pieces for a discerning clientele.

Copy Examples

• •Instagram Post (Image: Close-up of a vintage Chanel bag's intricate chain): The story is in the stitches, the legacy in the links. ✨ Discover the enduring allure of vintage Chanel – where craftsmanship meets timeless elegance. This meticulously preserved piece is more than a bag; it's a piece of history, waiting for its next chapter with you. DM us for inquiries. #VintageChanel #LuxuryVintage #SustainableStyle #MintLuxuryFind
• •Website Banner (Image: A collection of diverse vintage bags): Own a Legend. Curated with passion, authenticated with care. Mint Luxury Vintage brings you an exclusive collection of the world's most coveted pre-loved designer handbags. Shop consciously, wear timelessly. [Shop Now]
• •Email Newsletter Snippet (Subject: Unlock Timeless Elegance): Dear [Customer Name], At Mint Luxury Vintage, we believe true style is eternal. That's why we meticulously handpick each vintage treasure, ensuring its authenticity and celebrating its unique journey. This week, explore iconic pieces from Louis Vuitton and Gucci that whisper tales of timeless sophistication. Find your forever bag and embrace the art of sustainable luxury. [Discover New Arrivals]
• •Facebook Ad (Targeting: Users interested in luxury brands and sustainable fashion): Why choose between luxury and sustainability when you can have both? Mint Luxury Vintage offers 100% authentic pre-loved designer handbags from iconic brands. Each piece is a testament to timeless style and conscious consumption. Find your unique treasure today! [Visit Our Collection]
• •Product Description Snippet (for a vintage Louis Vuitton Speedy): A true icon, this vintage Louis Vuitton Speedy embodies the spirit of timeless travel and chic practicality. Lovingly preserved and guaranteed authentic, it offers a unique opportunity to own a piece of fashion history. By choosing vintage, you're not just acquiring a beautiful bag, you're making a sustainable choice. Feel the heritage, embrace the elegance.