Brand Tone

Helpful, Accommodating, Quality-conscious, Craft-oriented, Personal, Enriching, Friendly, Engaging, Informative, Straightforward

Brand Values

• •Variety and Inclusivity
• •Quality and Craftsmanship
• •Customer-centricity
• •Personal Expression and Enrichment
• •Functionality and Design

Best Practices

• •Emphasize Choice and Personalization: Always highlight the extensive range of models, colors, and customization options available, reinforcing the 'library' concept where everyone can find their 'favorite.'
• •Spotlight Quality Materials and Craftsmanship: Consistently mention the types of leather (Italian, Tochigi, vegan), the handmade nature of the products, and any product warranties to build trust and convey premium value.
• •Connect to Emotion and Lifestyle: Use language that evokes how the products can enrich daily life, allow for personal expression, and help users 'create their own unique story.'
• •Maintain a Helpful and Approachable Voice: Especially in customer service interactions, FAQs, and social media responses, ensure the tone is supportive and solution-oriented, reflecting the desire to help customers find exactly what they need.
• •Be Visually Consistent: Ensure that the visual language (photography, color palettes on social media and the website) aligns with the copy's emphasis on quality, variety, and personal style. Clean, well-lit product shots that showcase texture and color are key.

Social Perception

Appreciation for Variety and Customization, Positive View of Material Quality, Generally Positive Product Experience, Expectation of Handmade Quality, Engagement through Social Media.

Copy Examples

• •Find Your Perfect Match: Cases for Every Phone, Every Style. Body: Like your favorite library, Coverary offers a world of choice. Explore 32 colors and designs for nearly any phone model. Handcrafted quality to tell your unique story. #CoverYourWorld
• •Elevate Your Everyday: Genuine Leather, Crafted for You. Body: Discover the touch of Italian leather, the durability of handmade craftsmanship. Coverary cases don't just protect your phone; they enrich your daily life. What story will yours tell?
• •Your Phone, Your Signature. Customize with Coverary. Body: Don't settle for ordinary. With our wide selection and customization options, create a phone case that's uniquely you. Quality materials, designed to last.
• •Still rocking that older model? We've got you covered! Body: At Coverary, we believe every phone deserves a beautiful, quality case. From the latest releases to cherished older devices, find your perfect fit and color. #HandmadeWithCare
• •More Than a Case. It's a Coverary. Body: Experience the difference of thoughtful design, quality materials, and a passion for helping you find 'your favorite.' Make your daily tech a little more special.