Brand Tone

empathetic, supportive, informative, hopeful, and calm

Brand Values

• •Empathy & Support
• •Wellbeing & Holism
• •Resilience
• •Knowledge & Empowerment
• •Quality & Efficacy

Best Practices

• •Develop a Brand Voice Guide: Document the core tone (empathetic, supportive, informative, hopeful, calm), key vocabulary (e.g., 'journey,' 'resilience,' 'wellbeing,' 'support,' 'nurture,' 'clarity,' 'balance'), and things to avoid (e.g., overly clinical language, aggressive sales tactics, dismissive statements).
• •Prioritize Empathy: Always write from a place of understanding the user's potential struggles and aspirations, especially given the brand's origin story related to healing. Use 'we understand,' 'you're not alone,' and focus on shared human experiences.
• •Educate and Empower, Don't Just Sell: Frame product benefits within the larger context of wellbeing and resilience. Provide valuable, informative content (like their articles) that supports the reader, whether or not they make a purchase immediately.
• •Maintain a Hopeful and Positive Outlook: While acknowledging challenges, the overall tone should be encouraging and focused on the potential for improvement, healing, and growth.
• •Be Consistent Across All Touchpoints: Ensure the same empathetic, supportive, and informative tone is used on the website, product descriptions, social media, email communications, and any customer service interactions. Regularly review content to ensure alignment.

Social Perception

caring, well-intentioned, and a source of gentle guidance

Copy Examples

• •Headline: Finding Your Calm in the Chaos. Body: Life's challenges can feel overwhelming. Our 'Zen' blend is mindfully crafted with natural nootropics to help you navigate stress and rediscover your center. Support your journey to emotional balance, one day at a time.
• •Social Media Post: Feeling drained? You're not alone. Our latest blog post explores natural ways to support your energy levels during recovery. Plus, discover how 'Flow' can help gently enhance focus and mental clarity when you need it most. Link in bio for insights and support. #WellnessJourney #MentalWellbeing #MindSqrSupport
• •Product Description Snippet (for 'Glow'): Nurture your inner radiance. 'Glow' is more than a supplement; it's a daily ritual to support your body's resilience and promote a sense of wellbeing from within, combining [key ingredient 1] and [key ingredient 2] to help you shine.
• •Email Subject: A Little Support For Your Journey ✨ Body: At Mind², we understand that healing and wellbeing are personal paths. We're here with resources, articles, and carefully selected products designed to support your emotional and mental strength. Explore our latest article on [relevant topic from website].
• •Instagram Caption: Embracing the quiet moments and the strength within. Our mission is to walk alongside you, offering support and insights for your wellbeing. What helps you find resilience? Share with our supportive community. #MindSquared #EmotionalWellness #HealingSupport