Brand Tone

Heartfelt, appreciative, resigned, proud

Brand Values

• •Personal Connection & Customer Care
• •Community
• •Passion & Creativity
• •Authenticity/Realness
• •Ethical production/sourcing

Best Practices

• •Be Transparent and Honest: Clearly communicate the reason for closing, as Mimi Manchester has done. This fosters understanding and can evoke empathy.
• •Express Gratitude: Thank customers for their past loyalty and support. This maintains a positive final impression.
• •Highlight the Legacy/Story: Remind customers of what made the brand special. Even in closing, the brand's unique history has value.
• •Create a Sense of Gentle Urgency: While it's a sale, frame it as a final opportunity to own a piece of the brand's history, rather than aggressive bargain-pushing. \"This isn't a marketing trick. This is truly the end.\"
• •Maintain Dignity: Even though it’s a closing sale, the language should reflect pride in what was achieved and a focus on finding good homes for the remaining products, rather than just liquidating stock.

Social Perception

Sympathy for a small business succumbing to market pressures. A sense of loss for customers who valued the historical brand attributes (personal service, unique items).

Copy Examples

• •Headline: One Last Chance to Own a Piece of the Dream. Mimi Manchester Closing Sale – Up to 80% Off. Body: For nearly 20 years, we poured our hearts into Mimi Manchester, creating a place that felt like home. As we close this chapter, find a final treasure to remember us by. Everything must go. Thank you for being part of our story.
• •Headline: A Heartfelt Goodbye & A Final Thank You. Shop Our Closing Sale. Body: With heavy hearts, we're saying goodbye. Mimi Manchester is closing its doors. This isn't just a sale; it's a chance to take a piece of our passion and community home with you. Discover unique finds before they're gone forever.
• •Headline: From Our Home to Yours, One Last Time. Mimi Manchester – The Final Collection. Body: Inspired by warmth, familiarity, and our beloved Mimi, every piece told a story. Now, as we close, these last items are waiting for their new beginning with you. Shop now and cherish a part of our journey.
• •Headline: The End of an Era. The Beginning of Your Next Favorite Piece. Up to 80% Off. Body: Times change, and so our story at Mimi Manchester comes to an end. We're immensely proud of what we built and the community we shared. Don't miss our closing down sale – your last opportunity to shop our curated collections.
• •Headline: More Than Just a Sale – It's Our Legacy. Thank You from Mimi Manchester. Body: We started with a dream and a very special dog. Now, as we close, we want our lovingly chosen pieces to find homes with you. This is your final chance to shop Mimi Manchester. Thank you for your incredible support over the years.