Brand Tone

Playful and Caring

Brand Values

• •Cleanliness
• •Health
• •Care
• •Playfulness
• •Engagement

Best Practices

• •Use humor and trending audio on TikTok to engage a younger audience.
• •Create visually appealing content showcasing cats enjoying the product.
• •Maintain a caring tone while being playful on social media.
• •Focus on lighthearted content that resonates with cat lovers.
• •Adapt the tone for different platforms while staying true to the brand's core values.

Social Perception

Emerging as engaging and community-focused, particularly on TikTok.

Copy Examples

• •Keep your kitty's fur clean and healthy with the Steam Brush.
• •Watch your cat enjoy the purr-fect spa day with our Steam Brush!
• •Say goodbye to stubborn cat hair with this magical Steam Brush!
• •Give your feline friend the gift of a clean and happy life!
• •The Steam Brush: Because your cat deserves the best!