Brand Tone

Trustworthy, transparent, educational, and reassuring. A blend of traditional wisdom and scientific validation.

Brand Values

• •Purity/Authenticity: 100% Natural, Ayurvedic, and traditional formulations, free from harmful chemicals.
• •Efficacy: Commitment to providing effective herbal solutions for health, wellness, and beauty, often highlighting research and validation.
• •Holistic Well-being: Promoting a comprehensive approach to health that encompasses body, mind, and spirit, drawing from Ayurveda.
• •Sustainability/Eco-friendliness: Claims of producing biodegradable and eco-friendly products.
• •Customer-centricity & Empowerment: Aiming to provide quality products, good customer service, and health education.
• •Tradition & Science: Merging ancient Ayurvedic wisdom with modern scientific validation and manufacturing practices.

Best Practices

• •Educate, Don't Just Sell: Focus content on the benefits, ingredients, and the 'why' behind the products, drawing from Ayurvedic principles, rather than just pushing sales.
• •Emphasize Natural & Pure: Consistently use terms like '100% Natural,' 'Ayurvedic,' 'Handmade,' 'Chemical-Free,' 'Sustainably Sourced' (where applicable) to reinforce core values.
• •Share information about certifications and quality standards.
• •Highlight the blend of tradition and science in your formulations.
• •Showcase customer testimonials and success stories, especially those related to online product purchases.

Social Perception

Aim for a perception of a brand that is both rooted in traditional Ayurvedic wisdom and committed to modern scientific validation, known for providing effective, safe, and natural products. Strive to build a community around natural wellness and Ayurvedic living, emphasizing transparency and quality assurance.

Copy Examples

• •Trust nature, trust Mimansha.
• •Pure, safe, and lovingly handmade.
• •We combine ancient Ayurvedic wisdom with scientific validation to bring you products that are not only natural and effective but also kind to you and the planet.
• •Discover the power of Ayurveda, crafted with care and backed by research.
• •Experience the holistic well-being that comes from our 100% natural and Ayurvedic formulations.