Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Family-Oriented, Community-Focused

Brand Values

• •Quality
• •Customer Satisfaction
• •Fun and Innovation
• •Family
• •Community Engagement
• •Nostalgia with a Twist

Best Practices

• •Keep it Light and Positive: Always use upbeat and cheerful language. Even when addressing issues, maintain a friendly and helpful demeanor.
• •Use Playful and Descriptive Adjectives: Words like "crunchy," "fluffy," "bursting," "vibrant," "magical," and "fun" reinforce the enjoyable nature of the products.
• •Emphasize the "Family" and "Local" Aspects: Remind customers that they are supporting a local, family-run (and veteran-owned) business. This builds connection and trust.
• •Engage Authentically: Respond to comments and messages with genuine enthusiasm and personality. Ask questions to encourage interaction.
• •Show, Don't Just Tell, the Fun: Use vibrant, high-quality photos and videos that showcase the unique texture and appeal of the candies. Let the visuals amplify the playful tone of the copy.

Social Perception

Positive and Curious, Innovative Treat Provider, Local Small Business, Associated with Fun and Indulgence

Copy Examples

• •Instagram Post (Image: Colorful mix of freeze-dried candies): Warning: May cause extreme happiness! 😉 Our freeze-dried goodies are bursting with flavor and that oh-so-satisfying crunch. Which one are you grabbing first? #MileHiSweets #FreezeDriedFun #DenverCandy #FamilyTreats #SweetTooth
• •Facebook Ad (Targeting local Denver families): Tired of the same old snacks? ✨ Bring some POP to your family fun night with Mile Hi Sweets & Treats! Our amazing freeze-dried candies are a crunchy, flavorful adventure your kids (and you!) will love. Visit our new Denver store or shop online! #DenverSmallBusiness #FamilyOwned #UniqueSweets #MileHiMagic
• •Website Banner (Promoting a new flavor): Get Ready to CRUNCH! 🚀 Our NEW [Flavor Name] freeze-dried candy has just landed! Experience your favorite [Original Candy Type] like never before – lighter, crispier, and packed with intense flavor. Taste the fun! #NewCollection #FreezeDriedCandy #InnovationInEveryBite
• •Email Newsletter Snippet (Announcing market attendance): Hey Sweet Friends! 👋 Guess who's popping up at the [Market Name] this weekend? Come say hi and grab a free sample of our famously fluffy and crunchy treats! We can't wait to see your smiling faces, Denver! #LocalLove #MileHiCommunity #SweetTreatsOnTheGo
• •Product Description (for a sour candy variety): Pucker Up, Buttercup! 🍋💥 Our Freeze-Dried Sour [Candy Name] are here to tingle your taste buds and deliver a super-satisfying crunch. It’s the sour power you love, now with an amazing airy texture. Dare to try? #SourCandy #FreezeDriedGoodness #IntenseFlavor #SnackAttack