Brand Tone

Empowering & Confident, Stylish & Trendy, Energetic & Playful, Supportive & Inclusive, Direct & Action-Oriented

Brand Values

• •Empowerment
• •Movement & Versatility
• •Style & Quality
• •Comfort
• •Confidence
• •Conscious Lifestyle

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (empowering, stylish, energetic, supportive), key messaging points, \"words we use,\" and \"words we avoid.\" Share this with anyone creating content.
• •Prioritize \"Empowerment\" and \"Confidence\": Ensure these core values are woven into most communications. Use strong, positive verbs and affirmations. Focus on how the activewear makes the wearer *feel*.
• •Emphasize Versatility and Style: Continuously highlight how MILA MVMT activewear transitions from workouts to everyday life. Use descriptive language that appeals to a fashion-conscious audience.
• •Stay Authentic and Relatable (especially on social media): While stylish, avoid overly exclusive or unapproachable language. Use emojis and a slightly more casual tone where appropriate (like TikTok/Instagram) to connect with the audience (\"babe,\" \"vibe\").
• •Be Mindful of Differentiating from the \"Mila\" Fitness App: While both promote movement, MILA MVMT's unique selling proposition is the *apparel* that supports an active and stylish life. Ensure copy clearly focuses on the product's benefits (style, comfort, quality, versatility) rather than solely on the concept of movement or general wellness, which might overlap too much with the app's messaging. Clearly tag and identify as MILA MVMT activewear.

Social Perception

Positive for Product Quality and Style, Seen as a Fashion-Forward Activewear Brand, Empowering for Women, Confusion with \"Mila\" Fitness App, Customer Service/Interaction

Copy Examples

• •Instagram Post (Image: Woman confidently walking out of a yoga studio in MILA MVMT gear, holding a coffee): From downward dog to your daily grind, conquer it all in style that moves with you. ✨ Our new seamless collection isn't just activewear, it's your all-day power-suit. Feel strong, look chic, be unstoppable. #MilaMVMT #StyleThatMoves #EmpoweredWomen #ActiveLifestyle #SeamlessComfort
• •TikTok Video Caption (Video: Quick cuts of different outfits styled for gym and casual wear): Gym flow ➡️ Street chic. Who says you can't have both? 😉 Level up your look with MILA MVMT. #MilaStyle #ActivewearFashion #OOTD #VersatileStyle #WorkoutToWeekend
• •Website Banner (Homepage): MILA MVMT: Where Strength Meets Style. Discover activewear designed to empower your every move. Shop Now & Unleash Your Confidence.
• •Email Subject Line (for a new collection launch): Babe, Your New Power Outfit Has Arrived! 🔥 Shop MILA MVMT's Latest Drop. Email Body Snippet: Hey [Customer Name], ready to feel fabulous and fierce? Our brand new [Collection Name] is here, crafted with the quality you love and the style you crave. Move freely, live boldly. Explore the collection and find the pieces that speak to your strength.
• •Product Description Snippet (for a pair of leggings): Elevate your every day with the [Product Name] Leggings. Engineered for peak performance and designed for ultimate comfort, these leggings are your perfect partner from intense workouts to relaxed weekends. The high-quality, breathable fabric moves like a second skin, empowering you to push your limits while feeling effortlessly stylish. It's not just activewear, it's a confidence boost woven into every stitch. #MilaMVMT #PerformanceStyle #ComfortAndConfidence