Brand Tone

Honest, Accountable, and focused on Rectification

Brand Values

• •Honesty
• •Accountability
• •Transparency
• •Quality
• •Customer Service

Best Practices

• •Radical Transparency: Be upfront about product origins, materials, and business practices.
• •Prioritize Customer Service: Invest in a responsive, empathetic, and solution-oriented customer service team.
• •Show, Don't Just Tell: Use high-quality, accurate product photography and videography.
• •Consistent Messaging Across All Channels: Ensure the tone of honesty, quality, and customer focus is reflected on the website, any (newly established and actively managed) social media, email marketing, and customer service interactions.
• •Acknowledge and Learn from Feedback: Actively solicit customer feedback and demonstrate how it's being used to improve.

Social Perception

A brand undergoing a fundamental overhaul, focused on transparency and rebuilding trust after past failings.

Copy Examples

• •Headline: We're Starting Over. Honestly. Body: We know we haven't always gotten it right. Mistakes were made, and our past quality didn't live up to the 'London' name we aspire to. We've listened, we've learned, and we're rebuilding Mika London from the ground up – with new sourcing, transparent practices, and a genuine commitment to the style and quality you deserve.
• •Headline: The Mika London Promise: Style You Can Trust. Body: Fashion should be inspiring, not disappointing. We're introducing a new collection with rigorously quality-checked items, clear origin information, and a no-hassle returns policy. This is our renewed promise to you.
• •Headline: Beyond the Label: Our Commitment to Change. Body: The 'London' in our name is more than a word; it's a standard we're now dedicated to meeting. Discover our new, ethically sourced partners and our commitment to transparent customer communication. We're earning back your trust, one beautiful piece at a time.
• •Social Media Post: A Fresh Start for Mika London. Image: A behind-the-scenes shot of new quality control processes or designers. Caption: We've been quiet, reflecting and working hard on a complete transformation. We're addressing past shortcomings head-on and are excited (and a little nervous!) to reintroduce ourselves. Expect new designs, better quality, and open conversations. #MikaLondonReboot #HonestFashion
• •Email to Past Customers (Segmented for those with issues): A Sincere Apology and a New Beginning. Subject: Our sincere apologies, and an invitation from Mika London. Body: We are reaching out to personally apologize if your past experience with Mika London was not satisfactory. We have undergone a complete operational overhaul, from sourcing to customer service. We value your past interest and would like to offer [a specific gesture, e.g., a deep discount on the new collection, a small gift card] as a token of our regret and an invitation to see the real change at the new Mika London.