Brand Tone

Personal and Passionate, Craft-focused and Quality-conscious, Friendly and Appreciative, Proudly British, Helpful and Solution-Oriented

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Personalisation and Individuality
• •Authenticity and Passion
• •Value for Money
• •Supporting Local/British Made

Best Practices

• •Embrace the Founder's Voice: Continue to weave in Michelle's passion, personal touch, and belief in quality and customer happiness into the copy. Make it sound like it’s coming from a dedicated artisan.
• •Highlight "Handcrafted" and "Made in the UK": Consistently reinforce these key differentiators as they speak to quality, care, and a sense of local pride that resonates with the brand's values.
• •Focus on Solutions and Benefits: Address customer needs directly (e.g., perfect fit, weather protection, style enhancement) and explain how Mijori Creative’s approach provides the solution.
• •Use Warm, Inclusive Language: Maintain a friendly, approachable, and appreciative tone, making customers feel like part of a "creative family." Avoid overly formal or corporate jargon.
• •Showcase Customer Love (Authentically): Continue to leverage genuine customer testimonials in marketing materials. When writing new copy, imagine it's a conversation with a happy, satisfied customer, reflecting their positive experiences.

Social Perception

Trusted for Quality, Excellent, Personal Service, Problem Solver for Fit, Stylish and Unique, Reliable

Copy Examples

• •Headline: Your Perfect Fit, Beautifully British. Body: "Tired of hats that *almost* fit? At Mijori Creative, we lovingly handcraft each hat to your exact measurements, right here in the UK. Discover the joy of a hat made just for you – stylish, comfortable, and uniquely yours. Because you deserve quality that speaks to your individuality." Call to Action: Find Your Signature Style Today.
• •Headline: More Than a Hat, It's a Piece of Our Heart. Body: "From Michelle's passion for design to the skilled hands that craft each stitch, every Mijori Creative hat is infused with dedication and a love for quality. We believe in fashion that feels personal and pieces that bring you joy for years to come. Experience the difference of true British craftsmanship." Call to Action: Explore Our Handcrafted Collections.
• •Headline: Rain or Shine, We've Got You Covered (Beautifully!). Body: "Don't let the weather dictate your style. Our weatherproof hats are designed in the UK not only to protect you from the elements but to make you feel fabulous. Made to measure for ultimate comfort and crafted with care, it’s the perfect finish to any outfit." Call to Action: Shop Weatherproof Elegance.
• •Headline: "Not a Hat Person? You Just Haven't Met Mijori." Body: "We hear it all the time! But at Mijori Creative, we believe there’s a perfect hat for everyone. With our made-to-measure service and passion for design, we’ll help you discover a style that feels like it was made for you – because it will be! Let us craft your confidence." Call to Action: Let's Find Your Perfect Hat.
• •Headline: The Art of British Millinery, Crafted For You. Body: "At Mijori Creative, quality isn't just a promise, it's the foundation of everything we do. Each hat is a testament to traditional skill, modern design, and our commitment to making you feel exceptional. Support British craftsmanship and invest in a piece you’ll treasure." Call to Action: Discover Bespoke Hats, Made in the UK.