Brand Tone

Enthusiastic, Accessible, Adventurous, Innovative, Practical

Brand Values

• •Accessibility
• •Quality & Reliability
• •Sustainability & Eco-Friendliness
• •Innovation
• •Customer Lifestyle Enhancement
• •Adventure & Exploration

Best Practices

• •Emphasize the balance of affordability and quality in all communications.
• •Highlight the practical benefits of folding e-bikes, such as ease of storage and transport.
• •Showcase the bikes' versatility across different terrains and use cases (commuting, leisure, adventure).
• •Acknowledge and address concerns related to crowdfunding and manufacturing transparency.
• •Use enthusiastic and action-oriented language to convey the brand's passion for e-bikes and sustainable transportation.

Social Perception

A brand known for its innovative and affordable e-bikes, offering a practical and exciting alternative for transportation and recreation. Acknowledge concerns related to crowdfunding while highlighting the quality and performance of the bikes.

Copy Examples

• •"Mihogo: Your gateway to affordable e-bike adventures! Explore without breaking the bank."
• •"Folding convenience meets unstoppable performance. Mihogo e-bikes: Ride anywhere, store anywhere."
• •"Experience the thrill of the open road, powered by Mihogo's innovative e-bike technology."
• •"Join the Mihogo movement! Sustainable transportation that's fun, accessible, and built to last."
• •"Unleash your inner explorer with Mihogo's rugged and reliable fat tire e-bikes. Adventure awaits!"