Brand Tone

Rugged and Practical, Proudly Midwestern, Quality-Focused, Straightforward and Purposeful

Brand Values

• •Quality and Dependability
• •Midwestern Heritage
• •Practicality and Utility
• •Continuous Improvement

Best Practices

• •Embrace the Heartland Voice: Consistently use language that reflects strength, reliability, and a no-nonsense, practical approach, echoing the 'Built to Last, Made in the Midwest' ethos.
• •Highlight 'Crafted with Purpose': Every piece of copy should reinforce that the products are designed with specific, practical applications in mind, enhancing organization and utility for 'everyday adventures'.
• •Showcase Durability: Emphasize the robust construction and ability of the products to withstand regular use.
• •Promote Midwestern Values: Subtly weave in themes of hard work, integrity, and community in your messaging.
• •Use Clear and Direct Language: Avoid overly flowery or complex language; aim for clarity and straightforwardness in descriptions.

Social Perception

Midwestern Frontiers wants to be perceived as a provider of high-quality, dependable, and practical gear rooted in Midwestern values, appealing to those who appreciate durability and functionality in their everyday adventures.

Copy Examples

• •Exodus: Your reliable companion for any journey, crafted with purpose for ultimate utility.
• •Kodiak: Built to endure, just like the spirit of the Midwest. Dependable gear for every adventure.
• •Delta Utility Holster: Innovative design meets practical function. Organize your essentials with unwavering quality.
• •Midwestern Frontiers: Crafted with purpose, built to last. Quality gear for everyday adventures.
• •Equip yourself with the best. Midwestern Frontiers delivers dependable quality for the modern outdoorsman.