Brand Tone

serene, professional, and caring

Brand Values

• •Holistic Well-being
• •Natural and Organic
• •Personalization
• •Authenticity and Expertise
• •Tranquility

Best Practices

• •Emphasize "You" and "Your": Always center the copy around the client and their experience. Use phrases like "Your personalized treatment," "Your moment of peace," and "How you will feel" to make the communication feel personal and caring.
• •Use Serene and Sensory Language: Incorporate words that evoke peace, calm, and gentle sensations. Terms like "soothe," "tranquil," "restore," "gentle," "nourish," and "revitalize" align perfectly with the brand's core offering.
• •Educate, Don't Just Sell: Frame your content as educational. Explain the "why" behind the treatments The benefits of scalp health, the purpose of specific natural ingredients, and the origins of the Japanese techniques. This builds trust and positions the brand as an expert.
• •Maintain a Consistent Visual Aesthetic: Ensure all photos and videos reflect the brand's values of tranquility, nature, and cleanliness. A cohesive visual identity on social media and the website reinforces the serene tone of the copy.
• •Let Customer Voices Shine: Regularly share positive reviews and testimonials (with permission). This social proof reinforces the brand's promises in an authentic way. When responding to reviews, whether positive or negative, maintain the same calm, professional, and caring tone.

Social Perception

The social perception of Midori Spa is exceptionally positive, viewed as a high-value, niche provider of a unique wellness experience. Customers consistently praise the deep relaxation, professionalism, kindness of the staff, and effective treatment results, alongside the educational value provided.

Copy Examples

• •Escape the Noise. Rediscover Tranquility. Your journey to relaxation and rejuvenation starts here. Experience our authentic Japanese Head Spa, where personalized care and natural ingredients unite to restore balance to your body and mind. Let us soothe away your stress, one gentle touch at a time. Book your serene escape today. #MidoriSpa #JapaneseHeadSpa #WellnessBelgium
• •Your Scalp is Skin. Let's Treat It That Way. At Midori Spa, we believe in the power of nature. Our treatments, customized after a thorough scalp analysis, use organic, high-quality products to nourish, heal, and revitalize. Uncover the secret to truly healthy hair.
• •A Moment of Calm Awaits You at Midori Spa. Dear [Client Name], we hope you are feeling well. We wanted to remind you that your personal sanctuary of peace is here whenever you need it. Whether you're seeking relief from tension or simply wish to maintain your healthy glow, a personalized head spa treatment can make all the difference. We look forward to welcoming you back.
• •What does your self-care routine need most right now? Poll Options: 1. Deep Relaxation 2. A Healthy Hair Boost
• •POV: You finally booked a Japanese Head Spa. The ultimate relaxation experience exists. ✨ Tag someone who needs this! #HeadSpaASMR #ScalpCare #BelgiumSpa #Wellness