Brand Tone

Personal, Passionate, Friendly, Approachable, Empathetic, Caring, Playful, Snarky, Professional, Quality-Focused

Brand Values

• •Preserving Memories
• •Handmade Quality and Uniqueness
• •Passion for Floristry and Artistry
• •Customer Connection and Service
• •Self-Care and Positivity
• •Creativity and Beauty

Best Practices

• •Embrace Authenticity: Let Christine's genuine passion, personality (including the "snark" and "smiles"), and personal story shine through in all communications.
• •Balance Professionalism with Personality: While highlighting the quality and artistry of the work, maintain the friendly, approachable, and caring tone that defines the brand.
• •Speak Directly to Emotions: Acknowledge the sentimental value of the flowers and connect with the emotions customers associate with them (joy, love, remembrance).
• •Use Storytelling: Share the "why" behind the brand and the process. The "one-woman show" aspect and the journey from florist to preservation artist are compelling narratives.
• •Be Consistent Across Platforms: Ensure the tone used on the website, social media, Etsy, and any customer interactions is harmonious and reflects the established brand voice. Maintain the mix of heartfelt, professional, and playfully snarky where appropriate.

Social Perception

Positive Customer Experiences, Trusted for Sentimental Items, Appreciation for Handmade and Local, Seen as a Go-To Artist

Copy Examples

• •Headline: Preserve Your Precious Moments, Beautifully. Body: Your special flowers hold a story. At Midnight Dahlia Studio, we lovingly handcraft those memories into timeless keepsakes. Let us transform your cherished blooms into art you can treasure forever. Because some moments are too beautiful to fade. Call to Action: Discover Our Preservation Services.
• •Headline: More Than Just Flowers, It's a Feeling. Body: We get it. Those flowers aren't just petals and stems; they're joy, love, remembrance. That's why Christine, our passionate founder and floral artist, pours her heart into every unique preservation piece. A little bit of snark, a whole lot of smiles, and a keepsake that lasts. Call to Action: Shop Handmade Gifts & Decor.
• •Headline: Your Wedding Bouquet, Forever Cherished. Body: Don't let those beautiful bridal blooms wilt away! As Clarksville's premier bouquet preservation artist, Midnight Dahlia Studio transforms your wedding flowers into stunning resin art or elegant pressed frames. Keep the magic of your special day alive for years to come. Call to Action: Book Your Bouquet Preservation.
• •Headline: Handmade with Love (and a Dash of Glitter!). Body: Looking for a unique gift or a little something to brighten your day? From cute jewelry to charming decor, every piece at Midnight Dahlia Studio is handmade by Christine. Spreading smiles, self-care, and a touch of sparkle, one creation at a time. Call to Action: Explore Our Collections.
• •Headline: Kindness Blooms Here. Body: At Midnight Dahlia Studio, we believe in the power of flowers to bring joy and the importance of kindness. Each preserved bloom and handmade gift is crafted with passion and a genuine wish to bring a little more beauty and self-love into your world. Call to Action: Learn Our Story.