Brand Tone

Friendly, Passionate, Customer-Centric, Professional

Brand Values

• •Personalization
• •Quality Craftsmanship
• •Customer Satisfaction
• •Family-Oriented
• •Versatility
• •Reliability
• •Uniqueness

Best Practices

• •Use a friendly and approachable tone in all communications.
• •Highlight the personalization and unique aspects of products.
• •Emphasize the care and craftsmanship that goes into each item.
• •Showcase testimonials and reviews to build trust and credibility.
• •Maintain a balance between professionalism and a family-oriented feel.

Social Perception

Positive, Responsive, Reliable, Family-Oriented

Copy Examples

• •"Each item is crafted with the utmost care, just like it was for our own family."
• •"Let us bring your vision to life with our personalized creations."
• •"We treat our customers like family, ensuring your complete satisfaction."
• •"From custom gifts to large-scale business orders, we've got you covered."
• •"Join our family of happy customers and experience the Mid Missouri Laser difference!"