Brand Tone

friendly, health-conscious, and encouraging

Brand Values

• •Health and Nutrition
• •Convenience
• •Taste
• •Quality
• •Family-Oriented
• •Transparency
• •Customer Satisfaction

Best Practices

• •Always Emphasize "Clean & Simple": Consistently highlight the organic, vegan, non-GMO, gluten-free, and dairy-free nature of the products using clear and straightforward language.
• •Focus on the "Deliciously Healthy" Angle: Reinforce that healthy eating doesn't mean sacrificing taste. Use appetizing and positive adjectives to describe the flavors and enjoyment of the snacks.
• •Speak to Convenience for Busy Lifestyles: Tailor messaging to resonate with people on the go, busy professionals, parents, and fitness enthusiasts, emphasizing the ease and portability of Midi Bites.
• •Maintain a Friendly and Approachable Voice: Use contractions, ask questions, and adopt a conversational style to make the brand feel relatable and welcoming. Avoid overly technical jargon unless explaining specific health benefits clearly.
• •Incorporate the "Why": Weave in elements of the founder's passion and the brand's mission to provide genuinely healthy and trustworthy snack options, adding a layer of authenticity and purpose.

Social Perception

tasty, healthy, and convenient snacks

Copy Examples

• •Fuel your hustle, the healthy way! Midi Bites are packed with organic goodness to keep you energized on your busiest days. Grab a bag and taste the difference clean eating makes.
• •Snack time just got a major upgrade! Deliciously vegan, gluten-free, and made with love. Midi Bites: Simple ingredients, incredible taste. Your body (and taste buds) will thank you.
• •Tired of snacks full of mystery ingredients? We get it. That's why Midi Bites are crafted with only the best organic, non-GMO goodness. Healthy. Convenient. Delicious. It’s that simple.
• •From busy moms to fitness enthusiasts, Midi Bites are the go-to for a guilt-free energy boost. Perfectly portioned and oh-so-tasty. What's your favorite flavor?
• •Introducing Midi Kids! The same delicious, wholesome goodness of Midi Bites, made specially for your little ones. Healthy snacking that even the pickiest eaters will love. Because good habits start young.