Brand Tone

Friendly, Helpful, Uncomplicated, Value-Oriented

Brand Values

• •Value
• •Variety
• •Savvy Shopping
• •Simplicity
• •Helpfulness

Best Practices

• •Develop a Simple Brand Voice Guide: Even a one-page guide outlining key personality traits (e.g., 'Friendly, Helpful, Uncomplicated, Value-Oriented') and words to use/avoid can ensure consistency.
• •Maintain Consistency Across All Channels: Whether it's the website, product descriptions, emails, or any future social media, the tone should feel familiar and aligned with the established brand personality.
• •Focus on a 'savvy shopper looking for variety and value'.
• •Clearly differentiate the brand from similar names like 'AliUp Extension' or 'Alleyoop'.
• •Ensure brand messaging is uncomplicated and easy to understand.

Social Perception

A brand that provides value and variety to savvy shoppers, making online shopping simple and rewarding.

Copy Examples

• •Find the best deals on a variety of products.
• •Your go-to destination for savvy shopping.
• •We make online shopping simple and rewarding.
• •Discover amazing value on the items you love.
• •Shop smart and save with us!