Brand Tone

authentic, wholesome, and community-focused

Brand Values

• •Quality & Craftsmanship
• •Health & Natural Ingredients
• •Sustainability & Environmental Responsibility
• •Community & Social Responsibility
• •Transparency
• •Customer Satisfaction
• •Passion

Best Practices

• •Always Emphasize "Handmade" and "Real Ingredients": Consistently use terms like "handmade," "small batch," "from scratch," "simple ingredients," "wholesome," "natural," and "organic" to reinforce the core product identity.
• •Tell the Story (Subtly or Directly): Weave in elements of Michele's passion, the brand's origins, or the care that goes into making the granola. This maintains the authentic, personal connection.
• •Highlight Values Beyond the Product: Regularly incorporate messaging about sustainability efforts (like wind power, recycling) and the "Give One for Good Food®" program to showcase the brand's commitment to a larger purpose.
• •Use Warm, Inviting, and Sincere Language: Avoid overly corporate or generic marketing speak. Opt for words that convey passion, care, and a genuine connection with the customer and community. Think "delicious," "craveable," "goodness," "with love."
• •Be Transparent and Informative: Clearly communicate what makes the granola special – the quality of ingredients, the production process, and what it's free from (gluten, dairy, soy, GMOs). This builds trust and caters to health-conscious consumers.

Social Perception

Michele's Granola is generally perceived very positively by customers and the public as a high-quality product from a trustworthy, ethical, responsible, authentic, passion-driven, and community-oriented company and is worth the price.

Copy Examples

• •Headline: From Our Kitchen to Yours, With Love & Oats. Body: Every bag of Michele's Granola is still handmade in small batches, just like when Michele first started. We pour our passion for real, wholesome ingredients into every crunchy cluster, so you can taste the care in every bite. Start your day the delicious way.
• •Headline: Good Food That Does Good. Body: We believe delicious granola can also make a difference. That’s why 1% of every sale goes to supporting healthier, more equitable food systems in our communities. Enjoy the taste you love, and help us Give One for Good Food®.
• •Headline: Real Ingredients. Real Flavor. Real Crunchy. Body: No secrets here, just simple, natural, and organic goodness baked into every bite. Michele's Granola is crafted with ingredients you can pronounce and a passion for flavor you can taste. Get ready for your new favorite crunch!
• •Headline: Baked with Wind Power, Packed with Flavor. Body: We’re committed to making the best granola in the best way possible. Our Maryland bakery runs on renewable wind power, and we recycle or compost over 80% of our production materials. Because good for you should also be good for the planet.
• •Headline: More Than Just Granola, It’s a Morning Ritual. Body: Discover why fans call Michele's the "best granola ever." With its signature chunky clusters and perfectly balanced taste, it’s the wholesome, handcrafted start to your day you’ve been searching for. What will you pair yours with?