Brand Tone

Playful, stylish, honest, and customer-focused with a touch of 'no B.S.'

Brand Values

• •Style
• •Protection
• •Quality
• •Customer Focus
• •Honesty/Transparency
• •Passion

Best Practices

• •Define a style guide with specific words and phrases to use and avoid.
• •Incorporate visuals that align with the brand's playful and stylish aesthetic.
• •Train all content creators and customer service representatives on the brand's tone and values.
• •Actively monitor social media and customer feedback to ensure consistent messaging.
• •Regularly review and update the brand voice guidelines based on performance and feedback.

Social Perception

Customers perceive the brand positively, appreciating its unique designs, quality, protective capabilities and the ability to express personal style. Miarobi cases are seen as stylish and high-quality way to protect your mobile device.

Copy Examples

• •"Indulge your sweet tooth with our Donut Edition collection!"
• •"Stand out from the crowd with a phone case as unique as you are."
• •"Premium Protection. No B.S."
• •"Conversation Starters Guaranteed."
• •"We want you to feel confident and empowered to express your unique style."