Brand Tone

Celebratory & Festive, Personalized & Inclusive, Fun & Playful, Community-Oriented, Approachable & Friendly

Brand Values

• •Cultural Appreciation & Heritage: Celebrating Mexican culture, specifically the iconic Lotería game.
• •Personalization & Self-Expression: Allowing customers to create meaningful and unique products.
• •Quality: Mentioning that they ensure items meet high-quality standards.
• •Customer Connection: Fostering a community through social sharing and engagement.
• •Social Impact (Potentially): Through their "every purchase make a difference" initiative with ChildFund.

Best Practices

• •Embrace Spanglish (Authentically): Sprinkle in common, celebratory, and positive Spanish words/phrases that resonate with the Mexican cultural theme (e.g., ¡Qué Padre!, Chido, Fiesta, Familia, Corazón). Ensure it feels natural and not forced.
• •Use Exclamations and Emojis: Convey enthusiasm, fun, and festivity with appropriate use of exclamation points and relevant emojis (e.g., ✨, 🎉, ❤️, 🇲🇽, 🎁).
• •Focus on "You" and Personalization: Directly address the customer and highlight the customization aspect. Use words like "your," "create," "design," "personalize."
• •Highlight Cultural Connection: Continuously weave in the themes of Mexican heritage, Lotería, and celebration. Talk about the nostalgia and joy associated with these elements.
• •Maintain a Positive and Upbeat Voice: Keep the language optimistic, friendly, and inviting. Even in customer service interactions, aim for a helpful and cheerful tone. This aligns with the celebratory nature of the brand and its products.

Social Perception

Customers likely perceive Mexicada as a go-to brand for unique, personalized gifts with a strong Mexican cultural theme. The brand is likely seen as fun, creative, and engaging, particularly by those who appreciate Lotería and personalized apparel. The social sharing aspect fosters a sense of community and allows customers to see real people enjoying the products, which can build trust and authenticity. The connection to ChildFund, if communicated effectively, could enhance the perception of the brand as socially conscious.

Copy Examples

• •Headline: Your Lotería, Your Rules! ✨ Design a Shirt as Unique as You Are. Body: Don't just play the game, BE the card! Pick your favorite Lotería character, add your name or a special phrase, and let's print your story. Perfect for fiestas, family gatherings, or just because. Create your Mexicada masterpiece today! Call to Action: ¡Personaliza la Tuya! (Personalize Yours!)
• •Headline: The Gift That Shouts ¡PRESENTE! 🎁 Body: Looking for a gift that’s bursting with personality and cultura? A personalized Mexicada Lotería shirt is a guaranteed winner! Surprise your compadres, familia, or that special someone with a wearable piece of art they’ll cherish. Who will you immortalize? Call to Action: Shop Unique Gifts Now!
• •Headline: Turn Heads & Spark Joy! Wear Your Heritage Proudly. ❤️🇲🇽 Body: From 'El Gallo' to 'La Dama,' our custom Lotería tees are more than just clothing – they're a celebration! Made with love and vibrant colors, each shirt tells a story. Share your #MexicadaStyle and join our awesome community! Call to Action: Explore Designs & Customize!
• •Social Media Post (with customer photo): Text: ¡Mira qué chulada! 😍 @[CustomerTag] is absolutely rocking their personalized 'La Sirena' tee! We LOVE seeing your unique creations. Thanks for sharing the Mexicada love! Want your own? Link in bio to start designing! #Mexicada #LoteríaStyle #HechoConAmor #CustomerLove
• •Promotional Email Subject: 🎉 Fiesta Time! Get Your FREE Mexicada Shirt! 🎉 Body: Hola, [Customer Name]! Did you know you can get your next Mexicada Lotería shirt for FREE? It's easy! Just order your custom tee, snap a pic wearing it, share it on social media tagging @mexicadaofficial (or our other channels!) within 30 days, and we'll send you a code for a free one! Time to double the fun! [Link to promotion details] Call to Action: Start Your Custom Order!