Brand Tone

Humorous and Satirical, Niche and Cult-like, Unconventional and Playful

Brand Values

• •Humor and Fun
• •Satire and Irony
• •Community/Belonging
• •Originality and Creativity
• •Passion for "Mett"

Best Practices

• •Maintain a Humorous and Satirical Edge: Keep the tone light-hearted, ironic, and don't be afraid to poke fun (good-naturedly) at cultural norms or the seriousness of everyday life, all through the lens of "Mett."
• •Use inside jokes and references that resonate with this niche group.
• •Authenticity to the "Mett" obsession is key.
• •The "Mettigel" is a strong visual anchor.
• •Reinforce the brand's unique humor.

Social Perception

Positive within its Niche, Amusing and Quirky, Culturally Specific, Recognized for Revitalizing a Tradition

Copy Examples

• •Shop our Mett-tastic collection and spread some joy (and onions).
• •The perfect gift for the Mettfluencer in your life (or just treat your Mett-loving self!).
• •Mett is an attitude.
• •Contains traces of Mett and humor.
• •Mettwoch