Brand Tone

Empowering, Supportive, Friendly, Relatable, Informative, Helpful, Trendy, Aspirational, Positive, and Enthusiastic.

Brand Values

• •Quality & Efficacy
• •Safety & Clean Standards
• •Accessibility & Affordability
• •Empowerment & Self-Care
• •Innovation & Versatility
• •Customer-Centric

Best Practices

• •Speak Directly to Your Audience: Use "you" and "your" to make the copy feel personal and address the customer's needs and aspirations directly. Maintain a friendly, peer-to-peer feel, as if offering advice from one lash lover to another.
• •Highlight Empowerment and Ease: Focus on how the products make the customer feel (confident, beautiful, glamorous) and emphasize the simplicity and convenience of the DIY system. Avoid overly technical jargon.
• •Infuse Positivity and Enthusiasm: Use upbeat language, emojis where appropriate (especially on social media), and exude genuine excitement about the products and the results customers can achieve.
• •Reinforce Core Values: Consistently mention key selling points like "vegan," "cruelty-free," "long-lasting," "easy to apply," and "high-quality" to build trust and reinforce what the brand stands for.
• •Be Authentic and Relatable: Draw from the founder's story (moms creating a solution) to connect with everyday women. Share real customer testimonials and user-generated content to build community and social proof.

Social Perception

Positive, Convenient Solution, Good Value, Some Learning Curve, Trusted by DIY Community

Copy Examples

• •Headline: Your Dream Lashes, Your Rules. ✨ Body: Tired of salon appointments and damaging glues? Method Lash empowers you to create stunning, long-lasting lash looks from the comfort of home. Our vegan, cruelty-free kits make it easy. Go on, babe, flutter beautifully!
• •Headline: Wake Up Flawless. (Yes, Really!) Body: Imagine waking up with perfect lashes every day for up to a week! Method Lash DIY extensions are lightweight, comfortable, and surprisingly simple to apply. Get ready to simplify your mornings and amplify your confidence.
• •Headline: Natural Beauty, Elevated. Body: Love a "your lashes but better" vibe? Our Flourish collection offers that perfect, everyday natural look with just the right amount of oomph. Easy to apply, gentle on your eyes, and 100% vegan. Discover your new lash love!
• •Headline: Lash Beginner? We Got You! Body: Intimidated by DIY lashes? Don't be! Our Starter Kits have everything you need, plus easy-to-follow tutorials. Join thousands of women who've ditched the salon for the Method. Beautiful lashes are just a click away!
• •Headline: Confidence You Can Wear. Body: It's more than just lashes; it's a feeling. Method Lash gives you the power to enhance your natural beauty and step out with extra confidence. Handmade, vegan, and designed for you. What look will you create today?