Brand Tone

Empowering, Supportive & Educational, Approachable & Friendly, Confident & Modern, Results-Oriented

Brand Values

• •Innovation
• •Quality
• •Accessibility/Convenience
• •Customer Empowerment & Education
• •Community
• •Gentle & Safe

Best Practices

• •Always Prioritize "Easy" and "Supportive": Frame instructions, benefits, and problem-solving with an emphasis on how Method Lash simplifies the process and how the brand is there to help. Use clear, straightforward language.
• •Speak the Customer's Language (Empathetic & Relatable): Acknowledge their pain points (cost of salons, damage from other methods, time-consuming routines) and position Method Lash as the empowering solution. Use "you" and "your" frequently.
• •Showcase, Don't Just Tell (Results-Oriented & Confident): Use strong visuals and testimonials. Let customer results and positive experiences speak to the product's efficacy. Be confident in the innovation (underlash, 7+ day wear) but avoid overly technical jargon without explanation.
• •Foster Community and Engagement (Approachable & Friendly): Encourage user-generated content, ask questions, run polls, and use an inviting, conversational tone in social media captions and responses. Use emojis appropriately to add warmth.
• •Maintain a Modern & Clean Aesthetic in Language: Just as the visual branding is modern, the language should be current, concise, and avoid overly formal or outdated phrasing. Keep it fresh and aligned with the beauty community's voice while remaining educational.

Social Perception

Positive, Innovative, Good Value, Responsive Brand (some Learning Curve)

Copy Examples

• •Headline (Empowering & Results-Oriented): "Your Lash Look. Your Rules. 7+ Days of Flawless." *Body:* "Tired of daily mascara or pricey salon visits? Method Lash gives you stunning, natural-looking extensions at home. Our easy underlash system means beautiful, damage-free lashes that last. Ready to simplify your beauty?"
• •Social Media Post (Friendly, Supportive & Community-Focused): "✨ Lash goals unlocked! ✨ We're obsessed with @[UserTag]'s gorgeous Method Lash set! 😍 Learning the underlash technique is a breeze with our tutorials (link in bio!). Got questions? Drop them below – we're here to help you rock your best lashes yet! #MethodLash #athomelashes #lashlove #DIYlashes"
• •Product Description Snippet (Confident, Modern & Educational): "Experience the Method Lash difference. Our innovative underlash clusters are designed for seamless blending and ultimate comfort. Crafted from premium fibres, they deliver a lightweight, natural feel for over 7 days of confident wear. Learn the Method, love your lashes."
• •Email Subject Line (Intriguing & Benefit-Driven): "Wake Up to Perfect Lashes (It's Easier Than You Think!)" *Body Teaser:* "Discover the secret to effortless, long-lasting lash extensions you can do yourself. Method Lash makes it simple..."
• •Ad Copy (Problem/Solution & Empowering): "Wish salon lashes didn't cost a fortune or take hours? Method Lash brings the salon home. Our starter kit has everything you need for beautiful, damage-free lash extensions that last. Effortless application, stunning results. Take control of your lash game."