Brand Tone

Passionate, Authentic, Craft-Oriented, Quality-Focused, Expert, Informative, Niche, Specialized, Appreciative, and Customer-Centric

Brand Values

• •Quality Craftsmanship
• •Authenticity & Passion
• •Customer Empowerment & Partnership
• •Durability & Longevity
• •Unique Design & Style

Best Practices

• •Emphasize Material & Craftsmanship: Consistently use terms like "solid brass," "925 sterling silver," "hand-finished," "premium quality," and "lost-wax casting" to reinforce the value of quality.
• •Share the Passion & Story: Weave the brand's origin story and passion for craft into communications where appropriate to build authenticity and connection.
• •Educate and Inform: Continue creating content (like blog posts) that explains the benefits of the materials used and the craftsmanship involved, positioning the brand as an expert.
• •Speak the Language of Your Niche: Use terminology and imagery that resonates with specific target audiences (leather crafters, DIY enthusiasts, followers of biker/gothic styles).
• •Maintain Transparency and Responsiveness: Address customer feedback openly and continue to provide excellent customer service to reinforce trust, especially given the international nature of the business.

Social Perception

Trusted Supplier for Crafters, Good Quality Products, International Business, Specialized & Niche, Generally Positive with Some Service Hiccups

Copy Examples

• •Forge Your Vision: Premium Hardware for the Discerning Crafter. At Metal Field, we share your passion for creation. Discover our meticulously sourced solid brass, sterling silver, and stainless steel hardware – built not just to last, but to inspire. Your masterpiece awaits.
• •Beyond the Buckle: The Art of Enduring Style. It’s more than an accessory; it’s a statement. Our exclusive designs, from rugged biker conchos to elegant retro clasps, are crafted with precision and authentic materials. Define your style with hardware that tells a story.
• •Understand the Value: Why True Craftsmanship Matters. Curious about what makes our 925 Sterling Silver buckles a cut above? We believe in transparency and quality. Read our latest blog post to learn about the dedication and superior materials that go into every Metal Field piece. [Link to blog]
• •Your Craft, Our Commitment. From a small workshop in Germany to a global partner for creators like you, Metal Field was born from a love for handmade excellence. We're dedicated to providing the high-quality findings you need to bring your leathercraft and DIY projects to life.
• •Unleash Your Inner Artisan: The Details Make the Design. Don't settle for ordinary. Elevate your DIY belts, bags, and unique creations with our extensive collection of robust clasps, unique conchos, and timeless brass fittings. Shop Metal Field and craft with confidence.