Brand Tone

friendly, enthusiastic, and customer-focused

Brand Values

• •Creativity and Uniqueness
• •Quality and Durability
• •Customer Satisfaction
• •Passion and Craftsmanship
• •Local Production

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone characteristics (e.g., friendly, enthusiastic, creative, reliable), preferred vocabulary (e.g., "unique," "handcrafted," "enchanting," "durable"), and things to avoid (e.g., overly formal language, generic descriptions).
• •Tell Your Story: Consistently weave in the brand's origin story and the passion behind the products, as seen in their "About Us" section. This makes the brand more relatable and human.
• •Focus on the Customer's Joy: Frame product benefits around the happiness and aesthetic pleasure they bring to the customer (e.g., "bring a smile to your face," "opvrolijken" - to cheer up).
• •Use Warm and Inclusive Language: Employ welcoming and engaging language. Address the customer directly using "you" and "your." Keep sentences relatively simple and positive.
• •Showcase, Don't Just Tell, Quality: Instead of just saying "high quality," explain *why* it's high quality (e.g., "crafted from durable Corten steel," "designed to withstand diverse weather conditions," "produced in the Netherlands"). This builds trust and reinforces the value proposition.

Social Perception

reliable provider of beautiful, high-quality metal decorations

Copy Examples

• •Facebook/Instagram Ad: "Transform your garden into a storybook scene! ✨ Our newest collection of handcrafted metal birds, made with love in the Netherlands, is ready to bring a touch of magic to your outdoor space. Which one will you welcome home? #Metaalversiering #GardenArt #DutchDesign #UniqueDecor"
• •Product Description (e.g., for a metal dog silhouette): "Meet your garden's new best friend! Our [Dog Breed] silhouette, crafted from durable Corten steel, doesn't just decorate your lawn – it adds a whole lot of heart. Built to brave the elements and bring a smile to your face, year after year. A perfect gift for the dog lover in your life (or a treat for yourself!)."
• •Email Newsletter Snippet: "Hello [Customer Name], Ready to add a little sparkle to your surroundings? At Metaalversiering.nl, we're passionate about creating unique metal art that tells a story. From whimsical animals to elegant wall pieces, discover designs that are made to delight. P.S. We love seeing our creations in their new homes – share your photos with us!"
• •"About Us" Page Excerpt: "It all started with a spark of an idea and a love for making things by hand. We're Kevin and Timo, and Metaalversiering.nl is our way of sharing that passion with you. We believe everyone deserves a little piece of art that makes them smile, crafted with care and built to last. Thanks for being part of our story!"
• •Website Banner for a Sale: "Your Garden Called... It Wants More Charm! 😉 Get 15% off all our enchanting metal decorations this week only. Uniquely designed, lovingly made, and ready to make your space shine! Shop now and let the magic unfold."