Brand Tone

Knowledgeable & Expert, Helpful & Approachable, Inspiring & Creative, Professional & Trustworthy, Community-Focused

Brand Values

• •Quality
• •Expertise & Guidance
• •Customer Satisfaction
• •Family & Community
• •Legacy & Trust

Best Practices

• •Develop a Brand Voice Guide
• •Prioritize "Helpful Expertise"
• •Maintain a Friendly & Welcoming Language
• •Show, Don't Just Tell, Inspiration
• •Consistency Across All Channels

Social Perception

Positive Customer Experiences, Go-To for Quality Brands, Helpful Resource, Reliable Local Business

Copy Examples

• •Transform your space with the perfect hue! ✨ Our new collection from Benjamin Moore has arrived, offering unparalleled quality and endless inspiration. Not sure where to start? Our expert team is here to guide you from colour selection to the final brushstroke. Visit us in-store and let's bring your vision to life! #MeritDecorating #BenjaminMoore #CalgaryHomes #InteriorDesignInspo #QualityPaints
• •Your Vision, Our Expertise. Since 1974, Merit Decorating Centre has been Calgary's trusted source for premium paints, wallpaper, and window coverings. Let our family help yours create a home you love. Explore Products | Book a Design Consultation
• •Quick Tip Tuesday! 💡 Choosing the right paint sheen can make all the difference. Eggshell for living rooms offers a soft glow and easy cleaning, while satin is perfect for high-traffic areas. Visit our experts for personalized advice! #PaintTips #HomeDecor #MeritKnows #DIYSuccess
• •Dreaming of a home makeover? Merit Decorating Centre in Calgary offers expert advice and premium brands like Benjamin Moore and Hunter Douglas. From stunning paints to elegant window treatments, we’re here to help you create a space that truly reflects your style. Your beautiful home starts here. [Link to website/address]
• •Welcome to the Merit Decorating blog, where inspiration meets expertise! We believe that everyone deserves a home that feels like a sanctuary. Whether you're embarking on a full renovation or simply looking to refresh a room, our team is passionate about sharing the knowledge and creative ideas you need to make your project a stunning success. Let's dive into this week's design focus...