Brand Tone

Elegant, Warm, Celebratory, Trustworthy & Quality-Focused

Brand Values

• •Quality & Craftsmanship
• •Elegance & Sophistication
• •Joy & Celebration
• •Norwegian Connection & French Inspiration
• •Social Responsibility

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of your brand's tone (e.g., elegant, warm, celebratory, trustworthy) with clear do's and don'ts and example phrases. This ensures everyone creating content is aligned.
• •Focus on "Elegant Simplicity": Use clear, concise language that is easy to understand, yet sophisticated. Avoid overly casual slang or complex jargon that might alienate the audience or detract from the perceived quality of the macarons.
• •Emphasize Craftsmanship and Passion: Consistently weave in words and phrases that highlight the handmade nature, the quality of ingredients, and the personal touch of the founder (Alice). This reinforces the value and authenticity of the brand.
• •Evoke Sensory Experiences: Use descriptive language that appeals to the senses – taste, sight, and even the feeling of indulgence. Words like "delicate," "crisp," "creamy," "vibrant," and "exquisite" can enhance the allure of the macarons.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns seamlessly with the visual aesthetics of the website and social media. High-quality, elegant imagery should be complemented by equally refined and inviting text.

Social Perception

Provider of high-quality, beautiful, and delicious macarons, suitable for personal indulgence and as thoughtful gifts. Likely appeals to an audience that appreciates artisanal products, aesthetic presentation, and the notion of affordable luxury. A Norwegian brand perceived as local and trustworthy.

Copy Examples

• •Instagram Post (Image: Beautifully arranged box of colorful macarons): "Indulge in a little piece of Paris, handcrafted with love, right here in Norway. Our macarons are more than a treat; they're tiny bursts of joy, perfect for celebrating life's sweet moments. Which flavor will you choose today? ✨ #meribelno #macarons #håndlaget #norskdesign #franskinspirert #oslofood"
• •Facebook Ad (Targeting users interested in gifts or desserts): "Looking for the perfect, elegant gift? Surprise someone special (or treat yourself!) with a box of exquisite, handmade macarons from meribel.no. Made with the finest ingredients and a touch of Norwegian passion. Order yours today and taste the delight! 🎁 #meribelno #makroner #gaveide #oslove #dessert #håndverksmat"
• •Website Banner (Homepage): "Experience the Art of French Macarons, Reimagined. At meribel.no, every macaron is a masterpiece, lovingly handmade by Alice to bring a touch of elegance and joy to your day. Discover our collections or create your own dream box. [Link to Shop]"
• •Product Description (for a "Birthday Box"): "Make their birthday extra special with our curated Birthday Macaron Box! A delightful assortment of our most beloved flavors, handcrafted to perfection. It’s more than a gift; it’s a sweet celebration in every bite. Add a personal message and let us deliver the joy! 🎉 #meribelno #bursdagsgave #makronergave #feiring #søtefristelser"
• •Email Newsletter Snippet (Announcing a new flavor): "Hello [Customer Name], just for you, a sneak peek of pure bliss! Alice has been busy in the kitchen, and we're thrilled to unveil our newest macaron creation: [New Flavor Name] – a delicate balance of [describe key ingredients/taste]. Be among the first to experience this little luxury. ✨ #meribelno #nymakron #smaksopplevelse #eksklusivt #matglede"