Brand Tone

Professional, reliable, and customer-focused, but currently inconsistent due to brand confusion.

Brand Values

• •Reliability
• •Quality
• •Affordability
• •Professionalism
• •Customer Focus

Best Practices

• •Clearly define and separate the brand identities of "MerchandCo Online Printing Services" and "Merch & Co" (fashion/homeware) across all platforms.
• •Ensure consistent messaging and branding elements (logo, colors, tone of voice) are used exclusively for each brand.
• •Develop separate websites or subdomains for each brand to avoid confusion and improve SEO.
• •Actively monitor social media channels for mentions of both brands and address any customer confusion promptly.
• •Create a style guide that explicitly outlines the brand tone, values, and messaging for "MerchandCo Online Printing Services" to ensure consistency in all copywriting.

Social Perception

Currently confused and inconsistent due to the association with a fashion/homeware brand ('Merch & Co') under the same domain. The desired perception is a reliable and professional online printing service.

Copy Examples

• •"Get your prints done right, the first time. MerchandCo Online Printing Services: Quality you can trust."
• •"Need business cards, flyers, or brochures? MerchandCo offers fast, affordable, and professional printing solutions."
• •"From design to delivery, MerchandCo is your one-stop shop for all your printing needs. Contact us today for a quote!"
• •"MerchandCo Online Printing Services: Helping businesses make a lasting impression with high-quality printing."
• •"We understand the importance of deadlines. MerchandCo provides reliable and on-time printing services to meet your needs."