Brand Tone

Elegant & Luxurious, Conscious & Ethical, Feminine & Flattering, Timeless & Enduring, Approachable & Passionate, Playful (on TikTok)

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Ethical Practices
• •Timeless Design
• •Customer Satisfaction & Connection
• •Passion & Purpose
• •Empowering Women
• •Fair Pricing

Best Practices

• •Embrace Elegant & Evocative Language: Use words that convey luxury, quality, and the sensory experience of silk (e.g., "sumptuous," "fluid," "caress," "lustrous," "divine"). However, ensure it remains accessible and not overly pretentious.
• •Weave in Values Seamlessly: Naturally integrate keywords and phrases related to sustainability, ethical practices, timelessness, and conscious consumption (e.g., "consciously created," "OEKO-TEX certified," "investment piece," "style with a conscience"). This shouldn't feel forced but rather an inherent part of the product's story.
• •Maintain a Tone of Passionate Expertise: Convey the founders' love and deep understanding of silk and design. Share insights into the benefits of silk or the inspiration behind collections, positioning the brand as both passionate and knowledgeable.
• •Adapt for the Platform, Unify in Essence: While the specific execution might vary (e.g., more playful on TikTok, more descriptive on the website), the core essence of elegance, quality, and conscious luxury should remain consistent across all channels. The voice can be friendly and engaging without losing its sophisticated foundation.
• •Focus on the "Modern Woman" and Her Lifestyle: Frame the copy around how Merasilk garments fit into and elevate the life of their target customer – emphasizing practicality, versatility ("work to weekend"), enduring style, and the feeling of confidence and effortless femininity the clothes provide.

Social Perception

High-Quality & Luxurious, Elegant & Stylish, Sustainable & Ethical Choice, Personal & Passionate, Aspiring Global Reach with NZ Roots, Preference for Tactile Experience

Copy Examples

• •Elegance that speaks volumes. Our [Dress Name] in pure Mulberry silk, consciously crafted for the woman who defines her own timeless style. Feel the city embrace you. #Merasilk #SilkDress #TimelessElegance #SustainableLuxury
• •Indulge in the Language of Silk. Discover Merasilk: Where A-grade quality meets sustainable design, crafted to be cherished for years to come. OEKO-TEX® Certified. #ConsciousChic #InvestInStyle
• •That Friday feeling, wrapped in pure silk ☁️✨ Our Anahita Kaftan is your passport to effortless. Ethically made, because luxury should feel good, inside and out. #Merasilk #SilkKaftan #BeachVibes #SustainableFashion #SilkLove
• •Dear [Customer Name], At Merasilk, we believe in passion sewn into every seam. We’re thrilled to unveil our latest collection – timeless silhouettes, consciously created in the finest OEKO-TEX® certified silk. Designed in New Zealand, made for the world, made for you. Explore the new arrivals. #MerasilkMovement #EffortlessFemininity
• •The Cordelia Blouse: Your new cornerstone of conscious sophistication. Crafted from luxurious, breathable Mulberry silk, this piece transitions effortlessly from boardroom poise to evening grace. Designed for enduring style and gentle on the planet. Because true beauty is timeless and responsible. #Merasilk #SilkBlouse #WorkToWeekend #EthicalFashion