Brand Tone

Empathetic, Uplifting, Relatable, Community-Focused, Sincere & Authentic

Brand Values

• •Prioritizing Mental Health & Self-Care
• •Destigmatizing Mental Health
• •Accessibility & Simplification of Self-Care
• •Support & Empowerment
• •Community & Connection
• •Love & Care
• •Joy & Positivity

Best Practices

• •Lead with Empathy: Always approach your audience with understanding and validation of their feelings. Use phrases that show you 'get it.'
• •Use Inclusive & Gentle Language: Avoid jargon or clinical terms unless clearly explained. Focus on warm, inviting, and supportive wording. Think 'we' and 'us' to foster community.
• •Be Authentic & Transparent: Share the 'why' behind your brand. Personal stories (like the founder's) resonate deeply and build trust.
• •Focus on Benefits, Not Just Features: Explain how each product or aspect of the service contributes to well-being, peace, or joy, rather than just listing items. Highlight the *feeling* it evokes.
• •Maintain a Consistent Voice Across All Channels: Whether it's a playful TikTok or a more detailed website description, the core tone of empathetic support and gentle encouragement should shine through. Create a simple brand voice guide with keywords and phrases to use (and avoid).

Social Perception

Positive & Needed, Supportive Community, Appreciation for Tangible Self-Care Tools, Localized Appeal, Trustworthy

Copy Examples

• •Social Media Post (Image: A cozy, inviting self-care box): Feeling overwhelmed? It's okay, we've all been there. Our latest Self-Care Box is packed with love and little moments of peace, curated to bring a bit of sunshine back to your day. You deserve this. ✨ #MentalHealthInABox #SelfCareJourney #YouAreNotAlone
• •Website Homepage Headline: Your Daily Dose of Calm, Delivered. Gentle Reminders to Prioritize You.
• •Email Subject Line for a New Box Launch: A Little Box of Comfort is Waiting for You...
• •Product Description Snippet: Handpicked with your well-being in mind, this box is more than just items – it's a hug in a box, a reminder to pause, breathe, and reconnect with yourself. From a nursing student who gets it. Take a moment for you.
• •TikTok Video Caption (showing someone unboxing and smiling): That feeling when your 'Mental Health in a Box' arrives! 🥰 We love packing these little bundles of joy, hoping they make your self-care routine a bit easier and brighter. What's your favorite way to unwind? #SelfCareBox #MentalWellness #KansasCitySelfCare #TreatYourself