Brand Tone

Friendly and Approachable, Educational and Informative, Empowering and Positive, Trustworthy and Transparent, Passionate and Sincere

Brand Values

• •Sustainability and Ecology
• •Quality and Comfort
• •Czech Origin and Local Production
• •Health and Well-being
• •Empowerment and Destigmatization
• •Customer Focus

Best Practices

• •Develop a "Brand Voice Chart": Document key attributes of the Repetky voice (e.g., "Supportive, not clinical"; "Informative, not preachy"; "Positive, not euphemistic"). Provide examples of "say this, not that." This will be a guide for anyone creating content.
• •Always Prioritize "You" (the Customer): Frame benefits and information around the customer's needs, feelings, and experiences. Use language that shows empathy and understanding (e.g., "We know how important comfort is during your cycle...").
• •Weave in Core Values Naturally: Don't just list values; demonstrate them. If talking about materials, explain *why* Tencel is a good choice (soft, sustainable). If discussing production, mention the pride in Czech craftsmanship.
• •Be Consistent Across All Channels: Whether it's a social media reply, a product description, or an email, the underlying tone and key messages should feel familiar and aligned with the Repetky personality. While the specific style might adapt slightly to the platform (e.g., more emojis on Instagram), the core voice must remain.
• •Educate and Empower, Don't Just Sell: While the goal is to sell products, the copy should also aim to educate about sustainable menstruation, body literacy, and the benefits of reusable options, thereby building trust and community beyond the transaction.

Social Perception

Positive Reputation for Quality, Valued for Sustainability, Trusted Czech Brand, Good Customer Service, Considered a Good Alternative, Minor Concerns (Sizing inconsistencies)

Copy Examples

• •Instagram Post (Image: Woman comfortably lounging on a sofa): "Your period days just got a whole lot cozier. ✨ Our Czech-made Repetky are designed with your comfort and our planet in mind. Soft, sustainable, and super reliable – because you deserve to feel good, every day of the month. #Repetky #PeriodComfort #SustainableMenstruation #MadeInCzechRepublic #SelfCare"
• •Facebook Ad (Carousel showing different styles/materials): "Tired of compromises? So were we! That's why we created Repetky – period underwear that's kind to your skin and the Earth. 🌿 Crafted from Tencel, bamboo, and merino wool right here in the Czech Republic. Discover your perfect pair and experience the Repetky difference. Learn more & shop now! [Link] #RepetkyPeriodUnderwear #EcoFriendlyPeriod #CzechQuality #HealthyCycle"
• •Website Banner (Homepage): "Feel the Freedom. Embrace Sustainability. Discover Repetky: Your Czech-made period underwear for comfort you can trust and quality that lasts. Join the Repetky family!"
• •Email Newsletter Snippet (Subject: Making Periods Positive 💚): "Hello [Customer Name], At Repetky, we believe your period shouldn't hold you back. We're passionate about creating beautiful, high-quality menstrual underwear (made with love in the Czech Republic!) that empowers you to live comfortably and sustainably. This month, we're sharing tips on [relevant blog topic, e.g., 'Choosing the Right Absorbency']... "
• •Product Description Snippet (for a specific model): "Meet our 'Venuše' classic cut in breathable Tencel! Designed for medium flow, these Repetky offer whisper-soft comfort and reliable protection, all while championing Czech craftsmanship and eco-conscious choices. Because caring for yourself and the planet can go hand-in-hand. [Details on absorbency, materials, care instructions]."