Brand Tone

friendly, caring, and approachable

Brand Values

• •Joy and Delight
• •Care and Nurturing
• •Accessibility and Convenience
• •Quality and Trust

Best Practices

• •Use Warm and Affectionate Language: Incorporate words like "bebecito," "amor," "cariño," "ternura," "mágico," (little baby, love, affection, tenderness, magical) and positive emojis where appropriate (especially on social media) to maintain a friendly and caring voice.
• •Focus on the Parent-Child Bond: Frame product benefits around the joy, comfort, and special moments shared between parents and their babies. Highlight how products can make parenting easier and more delightful.
• •Be Relatable and Empathetic: Acknowledge the journey of parenthood with its joys and challenges. Use a supportive and understanding tone that resonates with new and expectant parents.
• •Maintain Visual-Textual Cohesion: Ensure that the imagery used alongside the copy (cute babies, soft textures, happy families) aligns with the warm, caring, and approachable tone of the text.
• •Develop a Simple Brand Lexicon: Create a list of preferred terms and phrases (and those to avoid) to ensure consistency across all communications and team members. For example, consistently using "bebecito" instead of just "bebé" reinforces the brand's specific affectionate tone.

Social Perception

positive among its target audience (parents and those looking for baby gifts)

Copy Examples

• •¡Pequeños tesoros para tu bebecito acaban de llegar a M-Encanta! 😍 Sabemos que cada momento con tu bebé es mágico, y queremos hacerlo aún más especial. Descubre nuestra nueva colección llena de suavidad y amor. ¡Visítanos en m-encanta.co y enamórate!
• •Sonrisitas que enamoran y piececitos listos para explorar. 😊 En M-Encanta, encuentras todo para acompañar cada aventura de tu bebecito con la mayor comodidad y cariño. ✨ #MEncantaBebecitos #AmorInfinito #VidaDePadres
• •*Video showing a quick unboxing or a cute baby using a product.* Text Overlay: ¿Buscas lo mejor para tu bebecito? ¡En M-Encanta lo tenemos! 💖 Calidad, ternura y precios que te encantarán. 😉 #BebesFelices #ComprasParaBebe #MEncantaCo
• •Bienvenido a M-Encanta: Donde el amor por tu bebecito se encuentra con productos increíbles. Explora, elige y disfruta cada etapa.
• •¡Hola [Customer Name]! 💕 Queremos consentir a tu bebecito. Esta semana, disfruta de un [discount]% en [product category]. Porque ver feliz a tu pequeño, ¡nos encanta! Usa el código: BEBECITOFEZ