Brand Tone

passionate, authentic, and reverent

Brand Values

• •Authenticity and Meticulous Research
• •Passion for the Fan Experience
• •Quality and Craftsmanship
• •Community and Shared Legacy
• •Discovery and Exploration

Best Practices

• •Always Speak as a Fan: Use "we" and "us" to create a sense of shared community. Frame every message from the perspective of someone who shares the customer's passion.
• •Emphasize Storytelling and Detail: Don't just list features; tell the stories behind the locations. Use anecdotes and historical facts to make the content rich and engaging, just like the map itself.
• •Highlight Authenticity and Collaboration: Regularly mention that the map was created in partnership with Memphis historians. This builds trust and reinforces the brand's commitment to accuracy.
• •Use Emotive and Reverent Language: Words like "legacy," "treasure," "pilgrimage," "honor," and "discover" align with the brand's reverent tone and the emotional nature of the fan experience.
• •Focus on the "Why," Not Just the "What": The product is a map, but the brand sells an experience: a deeper connection to Elvis. Copy should focus on the feeling of discovery and the unique experience the map provides, rather than just its physical attributes.

Social Perception

The brand is perceived very positively by its target audience. Customers and media alike see it as a "must-have accessory" for any Elvis fan visiting Memphis. It is respected for its authenticity and the obvious labor of love that went into its creation. The creators, Andrea Shaw and Alan Grossman, are viewed as dedicated members of the fan community who created a valuable resource for others. The map is considered a high-quality, reliable guide that enhances the pilgrimage to Memphis for fellow enthusiasts.

Copy Examples

• •Headline: Walk in the King's Footsteps. Body: You've been to Graceland. But where did Elvis buy his first guitar? Where did he have his high school prom? Our hand-drawn map reveals over 100 places that tell the real story of his life in Memphis. Made by fans, for fans. Discover the Memphis Elvis knew. Call to Action: Get Your Map
• •Headline: The Ultimate Souvenir for True Elvis Fans. Body: This isn't just a map; it's a treasure chest of memories. Conceived from a fan's passion and brought to life with help from renowned Memphis historians, this beautifully illustrated map is your guide to over 100 sites where Elvis lived, worked, and played. Printed on durable, tear-resistant paper, it’s designed to be a cherished keepsake of your journey.
• •Body: Sun Studio. The Peabody Hotel. The local church where he first heard gospel music. Every corner of Memphis tells a piece of Elvis's story. Our map is the key to unlocking them all. What's the first place you'd visit? #ElvisPresley #Memphis #Graceland #ElvisFan #KingOfRockAndRoll
• •Subject: Don't Just Visit Memphis. Experience It Like Elvis Did. Body: Dear [Fan Name], Your trip to Memphis deserves to be legendary. While Graceland is the heart of the journey, the soul of Elvis is scattered all over the city. Our map was created by fans like you who wanted to find those hidden gems. Let us guide you to the places that shaped the man behind the music.
• •Headline: Still Thinking About Memphis? Body: Your journey into the world of Elvis doesn't have to end. The "Memphis Map for Elvis Fans" is waiting to guide your next adventure or serve as the perfect gift for the fan in your life. Authentic, detailed, and made with love. Call to Action: Order Now